从博弈论角度分析阿里巴巴国际站电商出口供应链的利益协调

发布时间：2024-02-19 09:23

　　伴随着互联网电商平台的飞速发展,中国的外贸行业发生了翻天覆地的变化。根据阿里巴巴国际站在2019年发表的白皮书,中小企业跨境电商经历了通过互联网撮合信息的萌芽期(1999-2004),走过了实现线上交易的成长期(2004-2015),来到了跨境电商平台提供一站式营销、交易、支付结算、通关、退税、物流、金融等数字化外贸综合服务体系的成熟期(2015至今),从而在我国的外贸出口中扮演起最为重要的角色。对比过去,通过跨境电商参与国际分工的中小企业规模日渐庞大,实力提升也毋庸置疑。但与此同时,跨境电商全供应链的合作和竞争格局也在日趋复杂化。一方面,据商务部报告显示我国跨境电商的贸易伙伴已覆盖全球220个国家和地区,海外采购商规模高速增长,参与主体背景多元化。在新的谈判环境中,电商企业亟需摸索出一套不受文化差异、企业规模和产品种类等因素干扰的利益协商机制,从而在实现供应链整体价值最大化的前提下,保证已方获得最优的成交价格。另一方面,竞争在互联网开放的平台下日益加剧,适度的竞争虽然可以提高消费者和社会的福利,但是过度竞争会导致产品同质化、质量低下等一系列问题,长期以来将会损害跨境电商整体供应链的可...

【文章页数】：50 页

【学位级别】：硕士

【文章目录】：
摘要
ABSTRACT
ABBREVIATIONS
1 INTRODUCTION
    1.1 RESEARCH BACKGROUND
    1.2 RESEARCH SIGNIFICANCE
        1.2.1 Theoretical significance
        1.2.2 Practical significance
    1.3 RESEARCH OBJECTIVE
        1.3.1 Objective
        1.3.2 Critical issues
    1.4 RESEARCH PLAN
        1.4.1 Methodology
        1.4.2 Technical route diagram
        1.4.3 Feasibility analysis
2 THEORETICAL ANALYSIS
    2.1 STUDIES OF SYSTEM AND TECHNOLOGY IN THE CBEC SUPPLY CHAIN
    2.2 STUDIES OF LOGISTICS IN CBEC SUPPLY CHAIN COORDINATION
    2.3 STUDIES OF INFLUENCING FACTORS ON THE CBEC SUPPLY CHAIN COORDINATION
    2.4 SUMMARY
3 INTEREST COORDINATION BETWEEN DOMESTIC SUPPLIERS AND FOREIGN BUYERS
    3.1 THEORETICAL MODELING
        3.1.1 Modelling under the Zeuthen strategy
        3.1.2 Modelling under Bayes' learning theorem
        3.1.3 Modelling of bilateral coordination
    3.2 CASE ANALYSIS
        3.2.1 The 1^st round for the domestic supplier
        3.2.2 The 1^st round for the foreign buyer
        3.2.3 Following rounds of quote
    3.3 RESULT EXAMINATION
    3.4 SUMMARY
4 INTEREST COORDINATION BETWEEN CBEC ENTERPRISES AND COMPETITORS
    4.1 COMPETITIVE STRATEGY IN PRISONER'S DILEMMA
    4.2 TIT-FOR-TAT STRATEGY IN REPEATED GAMES
    4.3 RESULTS OF REPEATED GAMES
    4.4 Competition on Alibaba.com
    4.5 SUMMARY
5 CONCLUSION
    5.1 FINAL SUMMARY
    5.2 LIMITATION AND FUTURE RESEARCH
BIBLIOGRAPHY



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