Consumer Preference Decision Making toward Buying Thai Stree
发布时间：2023-12-17 13:08
本报告的目的是研究影响住在曼谷市区的外国人购买街边小吃的因素和这些外国人购买街边小吃的行为,以及研究消费者购买决定观念的不同人口因素的影响。街边小吃可以体现经济趋势、人类行为以及消费能力的不同方面。它展现了对国家整体经济的深入洞察,扩宽了对国家经济领域的视野。本研究报告包括了研究、统计数据、食品消费水平和其它必要信息,来达到对侨民、本地人、街边小吃经营者以及泰国经济的全面理解。结果显示消费者对街边小吃消费态度的整体水平达到了 3.83的同意值。当考虑各个研究对象时,该研究报告发现所有的对象都在同一个水平。以平均水平按降序排列:消费者购前评估水平达到了 4.05的同意数值,消费者生活方式的同意值达到4.01,消费者态度同意值为3.91,消费者对食品安全认证的态度的同意值为3.78,消费者购买同意值为3.73,消费者动机同意值为3.70,消费者需求同意值为3.51。这些对象解释了消费者对街边小吃消费的总体同意水平为3.83。这些研究发现消费者购前评估水平占据最高比率—4.05,然而消费者需求是上述比率的最低—3.51。可以看出,这两大实体并没有太大差别,反而非常接近。这篇论文以背景介绍为开...
【文章页数】：140 页
【学位级别】：硕士
【文章目录】：
Abstract 摘要 Chapter 1: Introduction
1.1 Background
1.2 Statement of Problems and Research objectives
1.3 Scope of study
1.4 Expected Benefits of the Study Chapter 2: Literature Review
2.1 Overview of street foods in developing countries（regions）
2.2 The concept of the retail
2.3 Consumer Behavior
2.4 Consumer buying decision process
2.5 Utility Function theory
2.6 Factor influencing consumer's buying behavior
2.7 Food handling practices
2.8 Catering
2.9 Street food merchants in Bangkok Chapter 3: Research Methodology
3.1 Research Design and Methods
3.2 Population
3.3 Sample Size
3.4 Research Instrument
3.5 Pre-Testing Research Instruments
3.6 Data Collection
3.7 Data Analysis
3.8 Hypothesis of this research Chapter 4: Result
4.1 General information of respondents
4.1.1 Gender of the respondents
4.1.2 Age of the respondents
4.1.3 Education level of the respondents
4.1.4 Occupation of the respondents
4.1.5 Marriage status of the respondents
4.1.6 Income
4.1.7 The type of residence
4.1.8 Numbers of family members in residence
4.2 Media Exposure on
4.3 Level of opinion about street food consumption
4.4 Results of hypothesis testing Chapter 5: Discussion and Limitations Chapter 6: Conclusions and Recommendations Reference Appendices
Appendix A1: Questionnaire
Appendix A2: Population of foreigners' tourism in Thailand
Appendix A3: Frequency Table
Appendix A4: Descriptive Statistics Table
本文编号：3873936
【文章页数】：140 页
【学位级别】：硕士
【文章目录】：
Abstract 摘要 Chapter 1: Introduction
1.1 Background
1.2 Statement of Problems and Research objectives
1.3 Scope of study
1.4 Expected Benefits of the Study Chapter 2: Literature Review
2.1 Overview of street foods in developing countries（regions）
2.2 The concept of the retail
2.3 Consumer Behavior
2.4 Consumer buying decision process
2.5 Utility Function theory
2.6 Factor influencing consumer's buying behavior
2.7 Food handling practices
2.8 Catering
2.9 Street food merchants in Bangkok Chapter 3: Research Methodology
3.1 Research Design and Methods
3.2 Population
3.3 Sample Size
3.4 Research Instrument
3.5 Pre-Testing Research Instruments
3.6 Data Collection
3.7 Data Analysis
3.8 Hypothesis of this research Chapter 4: Result
4.1 General information of respondents
4.1.1 Gender of the respondents
4.1.2 Age of the respondents
4.1.3 Education level of the respondents
4.1.4 Occupation of the respondents
4.1.5 Marriage status of the respondents
4.1.6 Income
4.1.7 The type of residence
4.1.8 Numbers of family members in residence
4.2 Media Exposure on
4.3 Level of opinion about street food consumption
4.4 Results of hypothesis testing Chapter 5: Discussion and Limitations Chapter 6: Conclusions and Recommendations Reference Appendices
Appendix A1: Questionnaire
Appendix A2: Population of foreigners' tourism in Thailand
Appendix A3: Frequency Table
Appendix A4: Descriptive Statistics Table
本文编号：3873936
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