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A公司企业文化影响新生代员工满意度的实证研究

发布时间:2018-12-17 04:01
【摘要】:现阶段是一个知识大爆炸时代,企业之间的竞争从本质上来说是人才的竞争,如何留住人才、提升员工的满意度,是各个企业管理层必须面对和考虑的问题。而作为影响员工满意度的最根本的因素之一,企业文化的建设越来越得到重视。随着新生代员工进入职场,他们不断成熟,慢慢成为了企业的中流砥柱,他们是企业的脊梁,是企业的宝贵人力财富,但与此同时,他们特立独行的行为方式和各具特色的性格特征也给企业管理造成一定的挑战。结合新生代员工的特质,完善能够满足新生代员工需求的企业文化,将极大地提高他们的满意度,推动企业健康、可持续发展。本文研究的通信企业,新生代员工占比高达85%,同时作为知识技术密集型的企业,员工是企业发展的核心力量,基于企业文化建设视角,研究探讨如何提高新生代员工的满意度是非常有必要的。本文在大量前人的理论研究基础上,并对通信企业进行调研后,运用科学的方法,确定了研究维度,修订了适用于通信企业新生代员工的企业文化测量量表与员工满意度测量量表,构建了企业文化与新生代员工满意度的研究框架,提出了企业文化对新生代员工满意度的影响假设,并通过问卷调查进行数据统计分析。在开展问卷调查的基础上,通过实证分析,本文认为,企业文化的内部特征对员工满意度有正向的影响,尤其对新生代员工满意度的影响更为显著。在文章的最后,根据前面论述的结果,本文提出了针对性的改善建议,来完善、加强通信企业的企业文化,从而达到提高新生代员工的满意度的目的。
[Abstract]:The present stage is an era of knowledge explosion, the competition among enterprises is essentially the competition of talents. How to retain talents and improve the satisfaction of employees is a problem that each enterprise management must face and consider. As one of the most fundamental factors affecting employee satisfaction, the construction of corporate culture has been paid more and more attention. As the new generation of employees enter the workplace, they mature and gradually become the mainstay of the enterprise. They are the backbone of the enterprise and the precious human wealth of the enterprise, but at the same time, Their maverick behavior and characteristics of their own characteristics also pose a challenge to business management. Combining the characteristics of the new generation of employees and perfecting the enterprise culture which can meet the needs of the new generation of employees, it will greatly improve their satisfaction, promote the healthy and sustainable development of the enterprise. As a knowledge-intensive enterprise, the staff is the core force of enterprise development, based on the perspective of corporate culture construction. It is necessary to study how to improve the satisfaction of new generation employees. In this paper, based on a large number of previous theoretical studies and research on communications enterprises, using scientific methods to determine the dimensions of the research. The enterprise culture measurement scale and employee satisfaction measurement scale are revised, and the research framework of enterprise culture and new generation employee satisfaction is constructed. This paper puts forward the hypothesis of the influence of enterprise culture on the employee satisfaction of the new generation, and carries on the statistical analysis through the questionnaire survey. On the basis of questionnaire survey and empirical analysis, this paper holds that the internal characteristics of corporate culture have a positive impact on employee satisfaction, especially on the new generation of employee satisfaction. At the end of the article, according to the results discussed above, this paper puts forward some suggestions to improve and strengthen the enterprise culture of communication enterprises, so as to achieve the purpose of improving the satisfaction of the new generation of employees.
【学位授予单位】:广东财经大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F272.92;F626;F270

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