优酷并购土豆案中的知识资本获取策略研究
发布时间：2019-05-06 20:00
【摘要】：知识是企业唯一独特的资源,知识资本是企业未来发展的关键,它将逐步取代传统资本的核心地位,成为企业生存发展、获得竞争力的最重要资本,知识资本作为企业的核心要素已经形成共识,很多企业已将知识资本的获取与积累作为长远发展的一种手段,并购是获取经营需要但自身不具备的知识资本的有效方式。本文研究了优酷并购土豆案例中的知识资本获取策略,认为案例中的知识资本获取是一个过程,分为四个阶段,即知识资本的识别、知识资本的转移、知识资本的整合及知识资本的利用,文章对案例中知识资本获取的四个阶段所采取的获取措施作了详细的分析,分别分析每一个阶段采取措施的有效性,研究表明,案例中的知识资本获取策略是有效的,优酷土豆公司的知识资本价值得到较大的提升。基于此,本文得出并购中知识资本获取的启示,即并购前后,在知识资本获取的各个阶段,对人力资本、组织资本、知识产权资本和市场资本都应该做好尽职调查,针对每一类知识资本的特点采取措施才能获得知识资本。
[Abstract]:Knowledge is the only unique resource of the enterprise. Knowledge capital is the key to the future development of the enterprise. It will gradually replace the core position of the traditional capital and become the most important capital for the survival and development of the enterprise and the acquisition of competitiveness. Knowledge capital, as the core element of enterprises, has formed a consensus. Many enterprises have taken the acquisition and accumulation of knowledge capital as a means of long-term development. M & A is an effective way to acquire knowledge capital that business needs but not own. This paper studies the acquisition strategy of knowledge capital in Tudou case of Youku M & A, and thinks that the acquisition of knowledge capital in the case is a process, which is divided into four stages: the identification of knowledge capital and the transfer of knowledge capital. On the integration of knowledge capital and the utilization of knowledge capital, this paper makes a detailed analysis of the acquisition measures taken in the four stages of knowledge capital acquisition in the case, and analyzes the effectiveness of the measures taken in each stage respectively. The acquisition strategy of knowledge capital in the case is effective, and the value of knowledge capital of Youku Tudou Company has been greatly improved. Based on this, this paper draws the enlightenment of acquisition of knowledge capital in M & A, that is, before and after the acquisition of knowledge capital, human capital, organizational capital, intellectual property capital and market capital should do a good job of due diligence in each stage of acquisition of knowledge capital. According to the characteristics of each type of knowledge capital, measures can be taken to obtain the knowledge capital.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F49;F271;F272
本文编号：2470449
[Abstract]:Knowledge is the only unique resource of the enterprise. Knowledge capital is the key to the future development of the enterprise. It will gradually replace the core position of the traditional capital and become the most important capital for the survival and development of the enterprise and the acquisition of competitiveness. Knowledge capital, as the core element of enterprises, has formed a consensus. Many enterprises have taken the acquisition and accumulation of knowledge capital as a means of long-term development. M & A is an effective way to acquire knowledge capital that business needs but not own. This paper studies the acquisition strategy of knowledge capital in Tudou case of Youku M & A, and thinks that the acquisition of knowledge capital in the case is a process, which is divided into four stages: the identification of knowledge capital and the transfer of knowledge capital. On the integration of knowledge capital and the utilization of knowledge capital, this paper makes a detailed analysis of the acquisition measures taken in the four stages of knowledge capital acquisition in the case, and analyzes the effectiveness of the measures taken in each stage respectively. The acquisition strategy of knowledge capital in the case is effective, and the value of knowledge capital of Youku Tudou Company has been greatly improved. Based on this, this paper draws the enlightenment of acquisition of knowledge capital in M & A, that is, before and after the acquisition of knowledge capital, human capital, organizational capital, intellectual property capital and market capital should do a good job of due diligence in each stage of acquisition of knowledge capital. According to the characteristics of each type of knowledge capital, measures can be taken to obtain the knowledge capital.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F49;F271;F272
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