Making It Happen:Challenges of Visionary Entrepreneurship fr
发布时间：2023-06-10 12:33
如今,企业家越来越多地在社交平台上竞争,以吸引消费者的对自己品牌的关注。社交网络平台的爆炸性发展引发一种新的电子商务模式的出现,它主要被称为社交商务。信任在许多交易中起着举足轻重的作用。本研究的目的是评估社交商务结构对社交商业网站消费者信任程度的影响,以及由此产生的对电子商务网站的信任如何影响其信任性能。本论文的调查问卷研究了 400个电子商务网站用户的样本,用于收集数据。数据分析使用塔塔、阿莫斯、SPSS和Excel描述统计和推断统计,采用结构方程模型(SEM)对变量之间的关系进行了评估、指定和估计,从而对假设进行了检验。本研究对电子商务网站中“信任”的中介作用进行了研究,并对其发展的结构模型进行了测试。测试结果表明:电子商务结构与信任的口碑关系具有显著的相关性,包括规模(p<0.001)、交易安全性(p<0.001)、信息质量(p=.002)、经济可行性(p=.004)和声誉(p=.037)。另一方面,以信任为中介的电子商务结构与购买意向有显著的相关关系,包括交易安全(p 0.001)、经济可行性(p 0.001)、信息质量(p=013)、信任(p0.001)和口碑推荐...
【文章页数】：170 页
【学位级别】：博士
【文章目录】：
Abstract 摘要 Chapter 1: Introduction
1.1 Introduction to Chapter
1.2 Study Background
1.3 Rationale
1.4 Aim
1.5 Objectives
1.6 Research Questions
1.7 Research Purpose
1.8 Significance of Research
1.9 Study Contributions
1.10 Study Drawbacks
1.11 Research Methodology
1.12 Organization ofT thesis
1.13 Summary of Chapter 1 Chapter 2: Literature Review
2.1 Introduction
2.2 Internet and electronic commerce
2.2.1 Overview of Electronic Commerce
2.2.2 Social Media
2.3 Definitions of Social Commerce
2.3.1 On-site and Off-site Social Commerce
2.3.2 Social Commerce Global Market
2.4 Vender Uncertainties in Social Commerce
2.5 Trusts in Social Commerce Firms
2.5.1 Factors Impacting Social Commerce Acceptance
2.6 Trust Definitions
2.6.1 Trust Dimensions
2.7 Empirical Studies on Trust
2.8 Theories Related to Trust
2.9 Trust Performance
2.9.1 WOM Intention
2.9.2 Purchase Intention
2.10 Gaps in Literature
2.11 Summary Chapter 3: Research Model and Hypothesis
3.1 Research Model
3.2 Hypothesis Development Chapter 4: Research Methodology
4.1 Chapter Introduction
4.2 Research Design
4.3 Research Philosophy
4.4 Research Approach
4.5 Research Strategy
4.6 Target Population
4.7 Study Sample
4.7.1 Inclusion criteria
4.7.2 Sample Size
4.7.3 Sample Size Determination
4.7.4 Sampling
4.8 Data Collection
4.8.1 Research Process
4.8.2 Questionnaire Design
4.8.3 Definition of Variables
4.8.4 Measurement of Variables
4.9 Data Analysis
4.10 Validity and Reliability
4.11 Pretesting Questionnaire
4.12 Chapter Summary Chapter 5: Results and Analysis
5.1 Introduction to Chapter
5.2 S-commerce Usage Behavior
5.3 Measurement Model
5.4 Structural Model Chapter 6: Discussion
6.1 Introduction to Chapter
6.2 Summary of Results
6.3 Discussion Chapter 7: Conclusion & Recommendations
7.1 Introduction
7.2 Conclusion
7.3 Recommendations
7.4 Implications for Visionary Entrepreneurship
7.5 Managerial Implication
7.6 Theoretical Implication
7.7 Limitations of the Study
7.8 Recommendations for Future studies
7.9 Summary of Chapter Reference Appendix 1: Questionnaire
本文编号：3832892
【文章页数】：170 页
【学位级别】：博士
【文章目录】：
Abstract 摘要 Chapter 1: Introduction
1.1 Introduction to Chapter
1.2 Study Background
1.3 Rationale
1.4 Aim
1.5 Objectives
1.6 Research Questions
1.7 Research Purpose
1.8 Significance of Research
1.9 Study Contributions
1.10 Study Drawbacks
1.11 Research Methodology
1.12 Organization ofT thesis
1.13 Summary of Chapter 1 Chapter 2: Literature Review
2.1 Introduction
2.2 Internet and electronic commerce
2.2.1 Overview of Electronic Commerce
2.2.2 Social Media
2.3 Definitions of Social Commerce
2.3.1 On-site and Off-site Social Commerce
2.3.2 Social Commerce Global Market
2.4 Vender Uncertainties in Social Commerce
2.5 Trusts in Social Commerce Firms
2.5.1 Factors Impacting Social Commerce Acceptance
2.6 Trust Definitions
2.6.1 Trust Dimensions
2.7 Empirical Studies on Trust
2.8 Theories Related to Trust
2.9 Trust Performance
2.9.1 WOM Intention
2.9.2 Purchase Intention
2.10 Gaps in Literature
2.11 Summary Chapter 3: Research Model and Hypothesis
3.1 Research Model
3.2 Hypothesis Development Chapter 4: Research Methodology
4.1 Chapter Introduction
4.2 Research Design
4.3 Research Philosophy
4.4 Research Approach
4.5 Research Strategy
4.6 Target Population
4.7 Study Sample
4.7.1 Inclusion criteria
4.7.2 Sample Size
4.7.3 Sample Size Determination
4.7.4 Sampling
4.8 Data Collection
4.8.1 Research Process
4.8.2 Questionnaire Design
4.8.3 Definition of Variables
4.8.4 Measurement of Variables
4.9 Data Analysis
4.10 Validity and Reliability
4.11 Pretesting Questionnaire
4.12 Chapter Summary Chapter 5: Results and Analysis
5.1 Introduction to Chapter
5.2 S-commerce Usage Behavior
5.3 Measurement Model
5.4 Structural Model Chapter 6: Discussion
6.1 Introduction to Chapter
6.2 Summary of Results
6.3 Discussion Chapter 7: Conclusion & Recommendations
7.1 Introduction
7.2 Conclusion
7.3 Recommendations
7.4 Implications for Visionary Entrepreneurship
7.5 Managerial Implication
7.6 Theoretical Implication
7.7 Limitations of the Study
7.8 Recommendations for Future studies
7.9 Summary of Chapter Reference Appendix 1: Questionnaire
本文编号：3832892
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