乡村居民旅游支持度影响模型及机理——基于不同生命周期阶段的苏州乡村旅游地比较

基于地方感、可持续发展、居民参与以及利益相关者等理论，选择“地方感”、“环境态度”、“参与度”、“居民感知”和“支持度”5个结构变量，构建影响旅游地居民支持度结构关系模型，以不同生命周期阶段的3个乡村旅游地(渔港村、旺山村、蒋巷村)为实证研究对象，对居民旅游支持度结构模型进行验证分析，并依据结构方程模型分析和因子分析，深入探讨不同生命周期阶段旅游地的居民支持度的影响机制。研究表明①基本维度因素在不同生命周期阶段旅游地的居民支持度影响模型中所起的作用存在差异，起步阶段旅游地的“地方感”和“环境态度”对支持度起正向作用，，而“参与度”对支持度没有产生影响；“地方感”、“环境态度”和“参与度”对迅速发展阶段和稳定发展阶段旅游地的支持度均产生正向作用。②“居民感知”在不同生命周期阶段旅游地的居民支持度影响机制中所发挥的中介作用存在差异，起步阶段旅游地的“居民感知”没起到中介作用；迅速发展阶段旅游地的“居民感知”对支持度产生负向中介作用；稳定发展阶段旅游地的“居民感知”对支持度起到正向中介作用。③二维影响因素在不同生命周期阶段旅游地的居民支持度影响机制中所起的作用存在差异起步阶段旅游地的“地方认同”和“基本环境态度”；迅速发展阶段旅游地的“地方认同”、“可持续性环境态度”和“表层参与”以及稳定发展阶段旅游地的“地方依赖”、“经济代价性环境态度”、“深度参与”和“正面影响感知”对支持度均产生显著正向影响。

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