跨文化视角下中美择偶偏好对比研究
发布时间：2024-04-09 18:38
择偶,是人一生中非常重要的一次抉择。作为一种择偶方式,征婚广告越来越为人们所接受,尤其在征婚网站流行之后。国内外对于择偶的研究主要涉及社会学、心理学、社会语言学等领域。然而在这些研究中,从文化角度分析征婚广告,尤其是网络征婚广告的甚少。基于社会交换理论与Hofstede的文化价值观理论,本研究从跨文化角度对比分析中美择偶偏好,探究三大问题:(1)在中美征婚广告中,哪些择偶条件被认为是最重要的?就最重要的择偶条件而言,中美征婚广告有什么不同?(2)中美征婚广告反映了什么性别差异?这些差异产生的原因是什么?(3)中美征婚广告反映了什么文化差异?这些差异产生的原因是什么?本文采用定量和定性分析相结合的方法,共收集了 400条征婚广告,其中,200条中国征婚广告来自世纪佳缘,200条美国征婚广告来自match.com。本文的研究对象皆为未婚单身男性和女性。通过Excel软件计算出了各项择偶条件出现的频率及其排序。采用SPSS统计软件从性别差异及文化差异两个方面对数据进行了相关分析。研究发现:(1)择偶时,中国征婚者更注重外在条件,如年龄、身高、经济条件等,而美国征婚者更强调情感需求,如兴趣爱好...
【文章页数】：94 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One: Introduction
1.1 Research Background
1.2 Purpose and Significance of the Research
1.2.1 Purpose of the Research
1.2.2 Significance of the Research
1.3 Organization of the Thesis
Chapter Two: Literature Review
2.1 Mate Selection: An Overview
2.1.1 Criteria of Mate Selection
2.1.2 Ways of Mate Selection
2.2 Dating Ads and Online Dating Ads
2.3 Previous Studies on Mate Selection
2.3.1 Previous Studies on Mate Selection Abroad
2.3.2 Previous Studies on Mate Selection at Home
2.3.3 Limitations of Previous Studies
Chapter Three: Theoretical Framework
3.1 Social Exchange Theory (SET)
3.1.1 Social Exchange Theory:An Overview
3.1.2 Main Contents of SET
3.1.3 Mate Selection: A Social Exchange
3.2 Hofstede's Value Dimensions
3.2.1 Individualism versus Collectivism
3.2.2 Power Distance
3.2.3 Uncertainty Avoidance
3.2.4 Masculinity versus Femininity Dimension
3.3 An Overview of Cultural Values
3.3.1 Values and Cultural Values
3.3.2 Traditional Chinese Values
3.3.3 Dominant American Values
Chapter Four: Methodology
4.1 Research Question
4.2 Data Collection
4.3 Methods and Procedures
Chapter Five: Findings
5.1 Analysis of Chinese Online Dating Ads
5.1.1 Self-introduction of the Advertiser
5.1.2 Requirements for the Ideal Mate
5.2 Analysis of American Online Dating Ads
5.2.1 Self-introduction of the Advertiser
5.2.2 Requirements for the Ideal Mate
5.3 Comparison of Chinese and American Online Dating Ads
5.3.1 Self-introduction of the Advertiser
5.3.2 Requirements for the Ideal Mate
Chapter Six Discussion
6.1 Gender Differences Manifested in Online Dating Ads
6.2 Cultural Dfferences Manifested in Online Dating Ads
6.2.1 Chinese Collectivism vs. American Individualism
6.2.2 Large Power Distance vs. Small Power Distance
6.2.3 Stronger Uncertainty Avoidance vs. Weaker Uncertainty Avoidance
6.2.4 A More Male-dominated Society vs. A More Equal Society
6.2.5 Reasons of Cutural Differences
Chapter Seven: Conclusion
7.1 Major Findings of the Study
7.2 Limitations and Suggestions for Further Research
References
本文编号：3949481
【文章页数】：94 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One: Introduction
1.1 Research Background
1.2 Purpose and Significance of the Research
1.2.1 Purpose of the Research
1.2.2 Significance of the Research
1.3 Organization of the Thesis
Chapter Two: Literature Review
2.1 Mate Selection: An Overview
2.1.1 Criteria of Mate Selection
2.1.2 Ways of Mate Selection
2.2 Dating Ads and Online Dating Ads
2.3 Previous Studies on Mate Selection
2.3.1 Previous Studies on Mate Selection Abroad
2.3.2 Previous Studies on Mate Selection at Home
2.3.3 Limitations of Previous Studies
Chapter Three: Theoretical Framework
3.1 Social Exchange Theory (SET)
3.1.1 Social Exchange Theory:An Overview
3.1.2 Main Contents of SET
3.1.3 Mate Selection: A Social Exchange
3.2 Hofstede's Value Dimensions
3.2.1 Individualism versus Collectivism
3.2.2 Power Distance
3.2.3 Uncertainty Avoidance
3.2.4 Masculinity versus Femininity Dimension
3.3 An Overview of Cultural Values
3.3.1 Values and Cultural Values
3.3.2 Traditional Chinese Values
3.3.3 Dominant American Values
Chapter Four: Methodology
4.1 Research Question
4.2 Data Collection
4.3 Methods and Procedures
Chapter Five: Findings
5.1 Analysis of Chinese Online Dating Ads
5.1.1 Self-introduction of the Advertiser
5.1.2 Requirements for the Ideal Mate
5.2 Analysis of American Online Dating Ads
5.2.1 Self-introduction of the Advertiser
5.2.2 Requirements for the Ideal Mate
5.3 Comparison of Chinese and American Online Dating Ads
5.3.1 Self-introduction of the Advertiser
5.3.2 Requirements for the Ideal Mate
Chapter Six Discussion
6.1 Gender Differences Manifested in Online Dating Ads
6.2 Cultural Dfferences Manifested in Online Dating Ads
6.2.1 Chinese Collectivism vs. American Individualism
6.2.2 Large Power Distance vs. Small Power Distance
6.2.3 Stronger Uncertainty Avoidance vs. Weaker Uncertainty Avoidance
6.2.4 A More Male-dominated Society vs. A More Equal Society
6.2.5 Reasons of Cutural Differences
Chapter Seven: Conclusion
7.1 Major Findings of the Study
7.2 Limitations and Suggestions for Further Research
References
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