中英文化妆品广告中的语用预设比较研究
发布时间：2023-02-14 16:45
语用预设着重研究说话人与听者在交际时的关系及其使用的语言。它可以有效地从语言学领域为广告提供服务。换言之,语用预设可以满足广告的一些需求。当今人们面临着各种各样的商业广告,如食品广告、饮料广告、数码产品和化妆品广告等等。事实上,广告语是决定一个商业广告成败的核心因素。大多数国内外学者已经从合作原则、修辞学和系统功能语言学等不同的角度对广告语进行了研究。而对中英文化妆品广告中语用预设的研究相对较少。因此,本文基于前人关于语用预设的相关研究,结合新的语料,对中英文化妆品广告中的语用预设进行了比较研究。本文所分析的语料选自美国、英国和中国一些主要的时尚杂志,如《时尚》,《国际化》,《时尚健康》等等。这些化妆品广告刊登于2016年和2017年。本文采用定量分析和定性分析相结合的方法探讨以下三个问题:(1)中英文化妆品广告中都体现了哪些类型的语用预设?(2)中英文化妆品广告中不同类型语用预设的使用频率分别是多少?(3)语用预设在中英文化妆品广告中所行使的功能有哪些?通过数据分析,研究发现中英文化妆品广告中使用的语用预设类型无显著差异。中英广告商均主要使用了五种类型的语用预设:存在预设、事实预设、...
【文章页数】：85 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
Chapter One Introduction
1.1 Research Background
1.2 Significance of the Research
1.3 Research Questions
1.4 Organization of the Thesis
Chapter Two Literature Review
2.1 Studies on Advertising Language
2.1.1 Definitions of Advertising Language
2.1.2 Studies on Advertising Language Abroad
2.1.3 Studies on Advertising Language At Home
2.2 Studies on Pragmatic Presupposition in Advertising Language
2.2.1 Studies on Pragmatic Presupposition in Advertising Language Abroad
2.2.2 Studies on Pragmatic Presupposition in Advertising Language At Home
Chapter Three Theoretical Framework
3.1 Definitions of Pragmatic Presupposition
3.2 Classifications of Pragmatic Presupposition
3.3 Characteristics of Pragmatic Presupposition
Chapter Four Research Methodology
4.1 Data Collection
4.2 Research Methods
4.3 Research Procedures
Chapter Five Data Analysis and Discussion
5.1 Types of Pragmatic Presupposition Manifested in Cosmetic Advertisements
5.1.1 Existential Presupposition
5.1.2 Factive Presupposition
5.1.3 State Presupposition
5.1.4 Belief Presupposition
5.1.5 Behavior Presupposition
5.2 Frequencies of Five Types of Pragmatic Presupposition in Chinese and English Cosmetic Advertisements
5.2.1 Frequencies of Five Types of Pragmatic Presupposition
5.2.2 Similarities in Frequencies of Pragmatic Presupposition
5.2.3 Differences in Frequencies of Pragmatic Presupposition
5.3 Functions of Pragmatic Presupposition in Chinese and English Cosmetic Advertisements
5.3.1 Similarities: Common Functions in Chinese and English Cosmetic Advertisements
5.3.2 Differences: Dominating Functions in Chinese and English Cosmetic Advertisements Respectively
Chapter Six Conclusion
6.1 Major Findings of the Study
6.2 Implications of the Study
6.3 Limitations of the Study
6.4 Suggestions for Future Research
References
Appendix One List of Examples
Appendix Two Pictures of Examples
Acknowledgements
本文编号：3742638
【文章页数】：85 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
Chapter One Introduction
1.1 Research Background
1.2 Significance of the Research
1.3 Research Questions
1.4 Organization of the Thesis
Chapter Two Literature Review
2.1 Studies on Advertising Language
2.1.1 Definitions of Advertising Language
2.1.2 Studies on Advertising Language Abroad
2.1.3 Studies on Advertising Language At Home
2.2 Studies on Pragmatic Presupposition in Advertising Language
2.2.1 Studies on Pragmatic Presupposition in Advertising Language Abroad
2.2.2 Studies on Pragmatic Presupposition in Advertising Language At Home
Chapter Three Theoretical Framework
3.1 Definitions of Pragmatic Presupposition
3.2 Classifications of Pragmatic Presupposition
3.3 Characteristics of Pragmatic Presupposition
Chapter Four Research Methodology
4.1 Data Collection
4.2 Research Methods
4.3 Research Procedures
Chapter Five Data Analysis and Discussion
5.1 Types of Pragmatic Presupposition Manifested in Cosmetic Advertisements
5.1.1 Existential Presupposition
5.1.2 Factive Presupposition
5.1.3 State Presupposition
5.1.4 Belief Presupposition
5.1.5 Behavior Presupposition
5.2 Frequencies of Five Types of Pragmatic Presupposition in Chinese and English Cosmetic Advertisements
5.2.1 Frequencies of Five Types of Pragmatic Presupposition
5.2.2 Similarities in Frequencies of Pragmatic Presupposition
5.2.3 Differences in Frequencies of Pragmatic Presupposition
5.3 Functions of Pragmatic Presupposition in Chinese and English Cosmetic Advertisements
5.3.1 Similarities: Common Functions in Chinese and English Cosmetic Advertisements
5.3.2 Differences: Dominating Functions in Chinese and English Cosmetic Advertisements Respectively
Chapter Six Conclusion
6.1 Major Findings of the Study
6.2 Implications of the Study
6.3 Limitations of the Study
6.4 Suggestions for Future Research
References
Appendix One List of Examples
Appendix Two Pictures of Examples
Acknowledgements
本文编号：3742638
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