艺术营销中的客户关系:艺术文化机构的关键维度述评（英文）
发布时间：2024-02-07 06:44
艺术机构与其客户关系已经是营销文献中的一个重要研究议题。这一主题研究范围较广,有些研究分支似乎出现了分歧。为了提供一个整体框架,笔者做了一个文献综述,该综述主要关注的概念与客户关系以及其结果对机构与个人产生的影响相关。本文通过呈现这一领域的结构视图以及辨析研究机遇为这一领域的研究作出贡献。
【文章页数】：13 页
【文章目录】：
Introduction
From a Marketing Orientation to a Customer Service Orientation
From Customer Service to Experiential Marketing
Cultural Experiences and Consumer Co-creation
Service Experience and Social Experience
Emotions,Involvement,Pleasure,Satisfaction,Repurchase Intention and Tolerance for Deception
Emotions and Involvement
Pleasure
Satisfaction
Repurchase Intention
Tolerance for Deception
Key Directions for Future Research
New Types of Consumer
New Research Methods and Metrics
本文编号：3896937
【文章页数】：13 页
【文章目录】：
Introduction
From a Marketing Orientation to a Customer Service Orientation
From Customer Service to Experiential Marketing
Cultural Experiences and Consumer Co-creation
Service Experience and Social Experience
Emotions,Involvement,Pleasure,Satisfaction,Repurchase Intention and Tolerance for Deception
Emotions and Involvement
Pleasure
Satisfaction
Repurchase Intention
Tolerance for Deception
Key Directions for Future Research
New Types of Consumer
New Research Methods and Metrics
本文编号：3896937
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