电信价值网络知识转移机制研究

发布时间：2019-06-21 05:25

【摘要】：近年来，随着信息通信技术的快速发展，电信行业的竞争日趋激烈，电信企业的发展和生存越来越依赖于其组织创新能力、对外部环境的适应与合作能力。电信行业的竞争主体已经从原来的单个企业单打独斗演变到产业链间的竞争，更升级到价值网络企业群之间的竞争。本文对电信价值网络的界定是指，以电信运营企业为核心，和内容提供商、系统提供商、设备终端提供商等各类企业所形成的一个集合体，资金、产品、信息、知识乃至人员等有形和无形资源都在这个集合体内流动与转移。电信价值网络作为特殊的、“虚拟的”、动态的网络组织形式，是以组织的存续性和利益关联为前提，以信任、学习、共享、合作与竞争结盟为内涵，并以网络化、虚拟化和动态性实时整合为标志，共同为顾客创造价值的组织形式。毫无疑问，电信价值网路内部的企业所拥有的知识、能力各不相同。基于这一因素，电信价值网络内部拥有互补性知识的企业开始以电信运营企业为中心进行相互的合纵联合，最终形成了电信价值网络。知识转移已经成为电信价值网络形成的内在动因。因此，，本文将电信价值网络内部知识转移行为及机制机理作为研究对象，并根据研究结果制定相关策略，以提升电信价值网络的整体竞争力。本文采用实证研究的方法，在大量文献检索的基础上，构造出电信价值网络内部知识转移的行为模型，据此有针对性地对电信运营企业员工以及了解电信行业的专家和学者做了小范围的问卷调查，根据调查结果，建立了电信价值网络知识转移的评价指标体系。该指标体系细分成网络环境、转移能力、转移模式、转移环境、知识特征、成功的知识转移等7个1级变量，24个2级变量。以该指标体系为基础，采用层次分析法对我国电信行业知识转移的效果进行了科学评价，得出电信行业各参与成员已经具备良好的知识转移认知意识和知识转移能力的结论。同时，运用博弈理论，研究了电信运营企业与价值网络内部其他企业知识转移行为的相互作用关系，得出电信运营企业主导整个电信价值网络知识转移过程的结论。电信运营企业通过创造和谐的知识转移环境，争取更多的合作伙伴加入到电信价值网络内的知识转移队伍中来，形成合作共赢的知识转移局面，进而凭借知识转移提升电信价值网络的整体竞争力。本文将成功的知识转移界定为最终实证模型的因变量。研究结果表明，基于电信价值网络结构的视角，电信价值网络内部的主导知识转移包括电信运营企业向服务企业的知识转移以及服务企业向电信运营企业的知识转移。同时，鉴于电信价值网络的结构与特性，将价值网络知识转移的重点集中在电信运营企业接受网络内其他企业知识转移的过程模型。随后，根据所收集到的问卷调查，使用SPSS18.0统计软件对样本数据进行预处理，检验了问卷的结构效度和信度，删除不合理问卷数据，然后对变量作相关分析和多重共线性检验，进一步验证了问卷设计和数据质量。通过对电信价值网络主导知识转移模型的回归分析，本文得出影响价值网络内部知识成功转移的主导因素依次是知识转移环境、知识转移模式、网络环境和知识转移能力。其中，电信企业价值网络内部的知识转移环境是影响知识有效转移最为显著的因素，良好的知识转移环境，将促使网络内知识的有效转移。电信价值网络内部的知识转移模式是知识有效转移的次显著因素，一般而言以编码和序列式的转移方式转移的知识更容易被接收，复杂和关系式的知识转移不易实现，必须要与所转移的知识相匹配才能够成功地实现知识转移。价值网络环境情况是知识有效转移的第三影响因素，电信价值网络的规模越大，越不利于知识的有效转移。电信价值网络内企业的知识转移能力是知识有效转移的第四个影响因子，且为正相关，也就是说，电信运营企业的知识接受能力越高、服务企业的知识传递能力越高及转移意愿越强烈，知识转移越趋于成功。最后，本文在实证研究理论结果的基础上，结合电信价值网络的实际情况，为电信运营企业与服务企业之间的知识转移管理提供了可供参考的意见和建议，制定了促进电信价值网络内部知识转移的机制，并围绕国内3G产业价值网络的知识转移，以国内某电信运营企业的3G业务运营为案例，剖析了该电信运营企业与终端厂家、内容及应用提供商、渠道合作商之间的知识转移策略与实践效果。针对价值网络内终端、内容、软件乃至互联网企业，应坚持开放性和一体化的原则，建立对所有内容、软件和互联网等电信价值网络内部企业均能够开放使用的“聚合平台”，搭建知识数据库与知识共享平台，建设良好的知识环境。该平台将集成更多性质的应用，设计出能够有效进行知识转移的知识共享平台，并保障知识在电信价值网络内部流动的通畅，从而促进电信价值网络内部知识交流所涉及的隐形知识和显性知识之间的相互转化，促进新知识的产生，达到知识共享“1+12”的效果，达到提升价值网络竞争优势的最终目的。需要说明的是，本文重点研究了电信运营企业接受服务企业的知识转移模型。考虑到电信价值网络的规模逐渐增大，加入其中的服务企业也将越来越多，虽然电信运营企业和服务企业之间的知识转移仍是知识转移的主要过程，但服务企业之间的知识转移情况也将逐渐增加，下一个重点研究方向应从服务企业角度进一步考量电信价值网络的知识转移过程。
[Abstract]:In recent years, with the rapid development of the information communication technology, the competition of the telecommunication industry is becoming more and more fierce, and the development and survival of the telecommunication enterprises are increasingly dependent on their organizational innovation ability and the adaptation and cooperation capacity of the external environment. The competition body in the telecom industry has evolved from the original single enterprise to the competition between the industrial chain and the enterprise group of the value network. In this paper, the definition of the telecommunication value network refers to an aggregate, capital, product and information formed by various enterprises, such as the core of the telecom operation enterprise, the content provider, the system provider, the equipment terminal provider and the like. The physical and intangible resources, such as knowledge and even personnel, are flowing and transferred within this aggregate. As a special, "virtual" and dynamic network organization form, the telecommunication value network is based on the existence and interests of the organization, and based on trust, learning, sharing, cooperation and competition and alliance as the connotation, and the network, the virtualization and the dynamic real-time integration as the sign, A form of organization that collectively creates value for customers. There is no doubt that the knowledge and capabilities of the enterprise within the telecommunications value network are different On the basis of this factor, enterprises with complementary knowledge in the telecommunication value network have begun to combine with each other with the telecommunication operation enterprises, and finally form the telecommunication value network . Knowledge transfer has become the internal cause of the formation of the telecom value network Therefore, this paper takes the internal knowledge transfer behavior and the mechanism mechanism of the telecom value network as the research object, and develops the related strategies according to the research results, so as to improve the overall competitiveness of the telecom value network This paper, on the basis of a large number of literature search, constructs the behavior model of the internal knowledge transfer in the telecom value network, based on a large number of literature search, and based on this, the author has made a small range of questionnaire adjustment to the staff of the telecom operation enterprises and the experts and scholars in the telecommunication industry. According to the survey results, the evaluation index body of the knowledge transfer of the telecommunication value network is established. The system is divided into seven variables such as network environment, transfer ability, transfer mode, transfer environment, knowledge feature, and knowledge transfer. Based on the index system, the effect of knowledge transfer in China's telecommunication industry is evaluated by the analytic hierarchy process, and it is concluded that the participating members of the telecommunication industry have the good knowledge transfer knowledge and knowledge transfer ability. On the other hand, using the theory of game theory, the interaction between the telecom operation enterprise and other enterprise knowledge transfer in the value network is studied, and it is concluded that the telecom operation enterprise leads the whole telecommunication value network knowledge transfer process. Conclusion. Through the creation of a harmonious knowledge transfer environment, the telecom operation enterprises will strive for more partners to join the knowledge transfer team in the telecommunication value network to form a cooperative and win-win knowledge transfer situation, so as to improve the overall competition of the telecom value network by the knowledge transfer. In this paper, the successful knowledge transfer is defined as the final empirical model. The research results show that the main knowledge transfer inside the telecommunication value network includes the knowledge transfer of the telecom operation enterprises to the service enterprises and the knowledge of the service enterprises to the telecom operation enterprises based on the view of the network structure of the telecommunication value. At the same time, in view of the structure and characteristics of the telecommunication value network, the focus of the knowledge transfer of the value network is focused on the transfer of knowledge of other enterprises in the network by the telecom operation enterprises then, according to the collected questionnaire, the sample data is pre-processed by using the SPSS18.0 statistical software, the structure validity and the reliability of the questionnaire are checked, the unreasonable questionnaire data is deleted, and then the variable is analyzed and the multiple co-linear The design and number of the questionnaires were further verified by sex test According to the regression analysis of the leading knowledge transfer model of the telecom value network, this paper concludes that the main factors that influence the successful transfer of knowledge in the value network are the knowledge transfer environment, the knowledge transfer mode, the network environment and the knowledge. The knowledge transfer environment inside the value network of the telecommunication enterprise is the most significant factor that affects the effective transfer of knowledge, and the good knowledge transfer environment will promote the knowledge in the network The transfer of knowledge in the telecommunication value network is a sub-significant factor of the effective transfer of knowledge. In general, the knowledge transfer in the form of coding and sequential transfer is easier to be received, complex and relational knowledge transfer. it is not easy to implement, and it is necessary to match the transferred knowledge to be successfully implemented Knowledge transfer. The environment of the value network is the third influence factor of the effective transfer of knowledge. The larger the scale of the telecommunication value network, the less the knowledge is. Effective transfer. The knowledge transfer ability of the enterprise in the telecommunication value network is the fourth influence factor of the effective transfer of knowledge, and is positive correlation, that is, the higher the knowledge acceptance ability of the telecom operation enterprise, the higher the knowledge transfer ability of the service enterprise and the transfer intention The more intense it is, the more the knowledge transfer Finally, on the basis of the theoretical results of the empirical research, this paper, based on the practical situation of the telecommunication value network, provides the reference and suggestions for the knowledge transfer management between the telecom operation enterprises and the service enterprises, and sets out the internal knowledge for the promotion of the telecommunication value network. The mechanism of the transfer and the knowledge transfer around the domestic 3G industrial value network are analyzed, and the knowledge transfer strategy between the telecom operation enterprise and the terminal manufacturer, the content and the application provider and the channel partner is analyzed. In view of the principle of openness and integration for terminals, content, software and even Internet enterprises in the value network, the "the polymerization platform" of open-use of all content, software and the internal enterprises such as the Internet can be established, and the knowledge database and knowledge can be built Knowledge sharing platform, good construction The platform will integrate more applications, and design a knowledge-sharing platform capable of effectively transferring knowledge, and ensure that the knowledge is within the value network of the telecom The flow is smooth, so as to promote the mutual transformation between the invisible knowledge and the dominant knowledge involved in the internal knowledge exchange of the telecommunication value network, promote the generation of new knowledge, achieve the effect of the knowledge sharing "1 + 12", and achieve the competitive advantage of the value network. The purpose of this paper is to focus on the acceptance of the service enterprises by the telecom operation enterprises. The knowledge transfer model takes into account the gradual increase of the scale of the telecommunication value network, and the service enterprises in the service enterprises will become more and more, although the knowledge transfer between the telecom operation enterprises and the service enterprises is still the main process of knowledge transfer, the knowledge transfer among the service enterprises It will also gradually increase, and the next key research direction should be further considered from the service enterprise point of view to the telecommunication value network
【学位授予单位】：吉林大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F626;F224

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