Baidu index Scenic areas Network attention Spatial and tempo

  本文关键词：旅游景区网络关注度时空分布特征分析，由笔耕文化传播整理发布。

旅游景区网络关注度时空分布特征分析

Spatial and Temporal Features of Network Attention of Scenic Areas

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LIN Zhihui, MA Yaofeng, LIU Xianfeng, GAO Nan （College of Tourism and Environment, Shaanxi Normal University, Xi＇ an ？ 10062, China）

陕西师范大学旅游与环境学院,西安710062

文章摘要：2011年6月，中国旅游总评榜组委会公布了中国旅游业第一份百强景区排行榜，这100个景区代表了中国旅游景区的最高水平，也是游客最青睐的景区，因此成为网络空间最受关注的旅游搜索对象。文章选取前47个景区为研究对象，基于百度指数搜索平台，获取了47个景区2010年1月1日到12月31日逐日网络空间关注度数据，对其周内分布和季节性分布进行实证分析。研究发现旅游景区网络关注度在时空分布上具有以下特征：①以周时段考察呈现波动态势，表现为平日高、周末低，周三最高，周六最低，南方景区网络空间关注度高于北方景区；②季节性表现为4月和9月高的“双峰”特征，旺季是4、6、7、8、9、10、11月，，平季是3、5、12月，淡季是1月和2月，与现实旅游流相比具有旺季长，淡季短的特点。北方景区的波谷出现在6月，而南方景区出现在5月，南方景区较北方景区季节性波动更大；③黄金周呈现明显“井喷现象”，网络关注度均偏向黄金周前期，且“十一”期间较“五一”期间偏向更明显。

Abstr：Many people engage in internet and electronic commerce, and more people are using the internet to obtain travel information, select destinations and make plans. Tourists in search of information often use search engines such as Baidu and Google, accounting for 65.7% and 20.6% of searches respectively. This paper studies the spatial and temporal distribution of network attention with the purpose of providing beneficial references to the network marketing of scenic areas. The Top 100 Scenic Areas was announced by the Tourism Assess Committee of China in June 2011. These scenic spots are the most popular scenic spots, and therefore become the most popular travel search objects in network space. This article is based on the Baidu Index search platform and used everyday network attention data for 47 Scenic Areas from 1 January to 31 December 2010. We focused on 47 scenic areas and their weekly distribution and seasonal distribution. Results show that the weekly distribution fluctuates, and the performance is high on weekdays （peak on Wednesday） and low on weekends （minimum on Saturday）. The network attention of southern scenic spots is higher than northern locations. The seasonal fluctuation of the 47 scenic areas can be divided into three types： single-peak, 2-peak-2-valley, and 3-peak-3-valley. The peak of single peak areas appears in April or September. Most scenic areas are 2-peak-2-valley, and the peak always appears in September and April. For old town scenic areas such as Zhouzhuang, Wuzhen, Tongli, Fenghuang and Xitang, seasonal differences are similar to the 3-peak-3-valley pattern. The wave troughs of northem scenic spots appeared in June, but for southern ones appeared in May, and the southem sce

文章关键词：

Keyword：:Baidu index Scenic areas Network attention Spatial and temporal distribution

课题项目：国家自然科学基金项目：“旅游流与目的地耦合：因素及模型与机制研究一六大城市入境旅游为例”（编号：41271158）;国家自然科学基金项目：“基于客流跟踪的旅华游客目的地意象认知研究”（编号：40901077）;国家自然科学基金项目：“区域旅游流对旅游网络信息的时空响应研究”（编号：41001077）;西安市社会科学基金项目：“西安国际旅游目的地形象体系研究”（编号：10W09）;陕西师范大学研究生培养创新基金：“入境旅游流与目的地城市耦合机制研究一以西安市为例”（编号：2012CXB008）.

  本文关键词：旅游景区网络关注度时空分布特征分析，由笔耕文化传播整理发布。