中西茶文化差异对茶叶翻译方法的影响分析
发布时间：2018-10-05 19:35
【摘要】：当今重启陆上丝绸之路战略时发现,此时的欧洲已有许多与中国茶叶相替代的同类产品了。充分认识到中西茶文化差异对茶叶翻译方法的影响,将有助于在产品信息对外发布上能够突出中国茶叶的市场差异性。通过分析中西茶文化的差异,在优化茶叶翻译时应从:进行翻译优化前的市场调研、规范产地茶名茶叶类型标准、合理使用汉语拼音英文搭配、利用补充说明强调茶叶特性等四个方面来展开。
[Abstract]:When the land Silk Road strategy was restarted, it was found that there were already many of the same products in Europe that had replaced Chinese tea. Fully recognizing the influence of Chinese and Western tea cultural differences on tea translation methods will help to highlight the market differences of tea in China in terms of product information released to the outside world. By analyzing the differences between Chinese and Western tea culture, we should carry out the market investigation before the optimization of tea translation, standardize the tea type standard of the tea name from the origin, and use the Chinese phonetic alphabet to match the tea in a reasonable way. The use of supplementary notes to emphasize the characteristics of tea and other four aspects to carry out.
【作者单位】： 武汉东湖学院;
【分类号】：H315.9;TS971
本文编号：2254613
[Abstract]:When the land Silk Road strategy was restarted, it was found that there were already many of the same products in Europe that had replaced Chinese tea. Fully recognizing the influence of Chinese and Western tea cultural differences on tea translation methods will help to highlight the market differences of tea in China in terms of product information released to the outside world. By analyzing the differences between Chinese and Western tea culture, we should carry out the market investigation before the optimization of tea translation, standardize the tea type standard of the tea name from the origin, and use the Chinese phonetic alphabet to match the tea in a reasonable way. The use of supplementary notes to emphasize the characteristics of tea and other four aspects to carry out.
【作者单位】： 武汉东湖学院;
【分类号】：H315.9;TS971
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