危机公关话语的批评体裁分析

发布时间：2022-02-14 14:34

　　受制于不同的社会文化因素,任何组织在发展中难免产生各种危机,与危机相关的信息通过新媒体在社会公众之间快速传播。与此同时,公众对危机事件发表的意见和评价影响着组织的未来发展。因此,面临社会公众的舆论压力,许多组织选择采用危机公关话语来应对危机事件。国内外学者大多从传播学和公共关系学的角度对危机公关话语进行研究,鲜少涉及语言学。批评体裁分析,是体裁分析理论的进一步延伸,旨在对专业语境下的话语实践进行多维度分析。本研究以Bhatia的多视角话语实现模式为基础,以危机公关话语为研究对象,搜集新浪微博中不同企业或公司针对危机事件所发布的官方声明为语料,对其进行文本体裁、专业实践、专业文化的批评体裁分析。本研究首先从文本体裁维度出发,发现危机公关话语的体裁结构具有三个语步,包括描述介绍性信息、介绍声明目的、阐释组织态度。其次,专业实践维度上,根据做出说明、许下承诺、发表评价、提供指令和给予警告的交际目的,话语实践者采用了说明性话语、承诺性话语、评价性话语、指示性话语和警告性话语,不同话语类型的混合构成了不同的篇际互文表现。最后,从专业文化维度,分析了危机公关话语的运作机制,发现社会安全、社会责任和... 

【文章来源】：山东师范大学山东省

【文章页数】：80 页

【学位级别】：硕士

【文章目录】：
Abstract
摘要
Chapter One Introduction
    1.1 Research Background
    1.2 Research Significance
    1.3 Research Objective and Research Questions
    1.4 Structure of the Thesis
Chapter Two Literature Review
    2.1 Definition of Crisis Management Discourse
        2.1.1 Definition of Crisis
        2.1.2 Definition of Crisis Management
        2.1.3 Definition of Discourse
        2.1.4 Summary
    2.2 Studies on Crisis Management Discourse
        2.2.1 Studies on Crisis Management in the Realm of Public Relations
        2.2.2 Studies on Crisis Management in the Realm of Linguistics
        2.2.3 Summary
Chapter Three Theoretical Foundation and Methodology
    3.1 Critical Genre Analysis Theory
        3.1.1 Levels of Discourse Realisation
        3.1.2 Interdiscursivity in Critical Genre Theory
        3.1.3 Critical Genre Analysis and Critical Discourse Analysis
    3.2 Methodology and Data
        3.2.1 Methodology
        3.2.2 Data
Chapter Four Generic Structure of Crisis Management Discourse
    4.1 Description of Introductory Information
        4.1.1 Headline of Statement
        4.1.2 Introduction of Crisis Background
    4.2 Presentation of Statement Purposes
        4.2.1 Illustration of Specific Aims
        4.2.2 Elaboration of Relevant Details
    4.3 Demonstration of Organizational Attitudes
        4.3.1 Clarification and Re-emphasis of Position
        4.3.2 Thanks to the Public
        4.3.3 Declaration of Future Actions
        4.3.4 Adding Other Information
Chapter Five Interdiscursive Features of Crisis Management Discourse
    5.1 Professional Genres in Crisis Management Discourse
        5.1.1 Expository Discourse
        5.1.2 Affirmatory Discourse
        5.1.3 Evaluative Discourse
        5.1.4 Instructive Discourse
        5.1.5 Admonitory Discourse
    5.2 Genre-mixing in Crisis Management Discourse
        5.2.1 Mixing of Two Professional Genres
        5.2.2 Mixing of Three Professional Genres
Chapter Six Sociocultural Factors Underlying the Use of Crisis Management Discourse
    6.1 Social Security and Crisis Management Discourse
        6.1.1 The Influence of Network Security
        6.1.2 The Influence of Personal Safety
        6.1.3 The Influence of Public Order
    6.2 Social Responsibility and Crisis Management Discourse
        6.2.1 The Influence of Academic Rules
        6.2.2 The Influence of Legal Restraints
        6.2.3 The Influence of Information Transmission
    6.3 Cultural Demands and Crisis Management Discourse
        6.3.1 The Influence of Copyright Awareness
        6.3.2 The Influence of Organizational Reputation
        6.3.3 The Influence of Patriotic Stance
Chapter Seven Conclusion
    7.1 Major Findings
    7.2 Research Implications
    7.3 Research Limitations
    7.4 Research Expectations
References
Acknowledgements


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