Click Click旅游指南商业计划
发布时间：2022-12-05 19:39
作为当今世界上最重要的产业之一,全球旅游业正面临急速转型。尤其是在信息技术等高科技的影响下,该行业已发生了翻天覆地的变化。借助信息化手段,人们可以获取大量关于旅游景点的信息,帮助旅途规划与消费决策。目前,大量科技类公司开始涉足旅游等传统产业,采用高科技来弥补传统旅游行业的不足。本研究的目的是引入Click Click Guide Travel这一旅游指南类手机应用,分析该应用对传统旅游行业的影响。该商业计划将为游客与景点搭建信息沟通的桥梁,创建相关渠道,帮助游客了解并联系到感兴趣的旅游景点。该项目本质上是链接游客与导游的媒介,目的是为了让游客更了解他们有意前往旅游地。本研究从商业角度来阐述该旅游指南手机应用,集中评估该应用的可行性,包括可能面临的财务问题。重点从投资者的角度,充分评估Click Click Guide Travel商业模式的关键部分,详细介绍该商业项目。此外,本研究还将以游客的正面经验为基础,为有意前往相关目的地的用户提供协助。通过本研究,分析该项目的合理性与可行性,有效建立用户与景点之间沟通的基础,为用户进行旅游消费决策提供重要信息。本研究具有重要的理论意义与实践价值...
【文章页数】：109 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
1.1 Background
1.2.Current Status
1.3 Research Implications
1.3.1 Theoretical Implications
1.3.2 Practical Implications
1.4 Research Contents and Methods
1.4.1 Research Contents
1.4.2 Research Methods
Chapter Two Literature Review
2.1 Literature Review
2.2 Models/concepts/frameworks
2.3 Application of the relevant models/concepts/framework
Chapter Three The Opportunity and Innovations
3.1 The Opportunity
3.1.1 Market research
3.1.2 The Gap
3.2 Industry Analysis
3.2.1 Current Competitive Situation and PEST
3.2.2 Projected Strategic Moves by Current Players
3.2.3 Changes brought to the Competitiveness of the Industry by the new venture
3.3 Innovation brought to be industry by new venture
3.3.1 Intellectual property/patents
3.4 Strategy
3.4.1 Source of differentiation and competitive advantage
3.5 Ethics and sustainability
Chapter Four Organizational Setup of the Company
4.1 Legal Structure
4.2 Ownership
4.3 The Advisory Board
4.4 The Management Team
4.4.1 Expected contributions by each Team
4.4.2 Expected Salary
Chapter Five Marketing Plan
5.1 Identification Customers
5.2 Number of Potential Customers and Potential Sales Revenue
5.3 Requirements of Various Customer by Segments
5.3.1 Importance of Purchase convenience,Rapid delivery,Product Customization
5.3.2 Ways to effectively access each segment,distributors,a captive sales force
5.4 Appropriate Sales and Promotion Approaches
5.5 Analysis of how purchase decisions are made
5.6 Price Sensitivity
5.7 Cost of Acquiring and Retaining Customers
5.8 Strengths and weakness of competitors and ways that competitors are likely to react
Chapter Six Operating and Financial Plans
6.1 Conversion of Inputs into Outputs That Customers Value
6.1.1 Supplier Relationships
6.1.2 Inventory Required
6.1.3 Supplier Relationships
6.1.4 In-House/Outsourced Operation
6.2 Financial Plan
6.2.1 Cost Calculation
6.2.2 Projected Break Even Point
6.2.3 Projected Cash Flows
6.2.4 Analysis of Risk,Present Value,IRR,etc
6.2.5 Analysis of Possible Scenarios and Probability of Occurrence
6.3 Contingency Plan
6.3.1 Triggers/Thresholds to Change Courses
Chapter Seven Conclusion
7.1 Main Research and Conclusions
7.2 Limitations and Future Research Directions
References
本文编号：3710233
【文章页数】：109 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
1.1 Background
1.2.Current Status
1.3 Research Implications
1.3.1 Theoretical Implications
1.3.2 Practical Implications
1.4 Research Contents and Methods
1.4.1 Research Contents
1.4.2 Research Methods
Chapter Two Literature Review
2.1 Literature Review
2.2 Models/concepts/frameworks
2.3 Application of the relevant models/concepts/framework
Chapter Three The Opportunity and Innovations
3.1 The Opportunity
3.1.1 Market research
3.1.2 The Gap
3.2 Industry Analysis
3.2.1 Current Competitive Situation and PEST
3.2.2 Projected Strategic Moves by Current Players
3.2.3 Changes brought to the Competitiveness of the Industry by the new venture
3.3 Innovation brought to be industry by new venture
3.3.1 Intellectual property/patents
3.4 Strategy
3.4.1 Source of differentiation and competitive advantage
3.5 Ethics and sustainability
Chapter Four Organizational Setup of the Company
4.1 Legal Structure
4.2 Ownership
4.3 The Advisory Board
4.4 The Management Team
4.4.1 Expected contributions by each Team
4.4.2 Expected Salary
Chapter Five Marketing Plan
5.1 Identification Customers
5.2 Number of Potential Customers and Potential Sales Revenue
5.3 Requirements of Various Customer by Segments
5.3.1 Importance of Purchase convenience,Rapid delivery,Product Customization
5.3.2 Ways to effectively access each segment,distributors,a captive sales force
5.4 Appropriate Sales and Promotion Approaches
5.5 Analysis of how purchase decisions are made
5.6 Price Sensitivity
5.7 Cost of Acquiring and Retaining Customers
5.8 Strengths and weakness of competitors and ways that competitors are likely to react
Chapter Six Operating and Financial Plans
6.1 Conversion of Inputs into Outputs That Customers Value
6.1.1 Supplier Relationships
6.1.2 Inventory Required
6.1.3 Supplier Relationships
6.1.4 In-House/Outsourced Operation
6.2 Financial Plan
6.2.1 Cost Calculation
6.2.2 Projected Break Even Point
6.2.3 Projected Cash Flows
6.2.4 Analysis of Risk,Present Value,IRR,etc
6.2.5 Analysis of Possible Scenarios and Probability of Occurrence
6.3 Contingency Plan
6.3.1 Triggers/Thresholds to Change Courses
Chapter Seven Conclusion
7.1 Main Research and Conclusions
7.2 Limitations and Future Research Directions
References
本文编号：3710233
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