在哥伦比亚创建一个惊奇旅行经营者
发布时间：2024-02-06 22:09
商业计划的主要目的是评估在哥伦比亚创建一家提供惊喜旅行套餐的旅游公司的可行性。目前,来哥伦比亚的国内和国际旅行者不断增加,旅游业的创新却不足,互联网的发展提供接入,我们看到了一个独特的机会,在哥伦比亚市场上提供一种创新的旅游业发展理念。我们主要提供一个惊喜旅行套餐,由3至4星级酒店的2晚住宿和包含多次的往返机票组成。提供的前提需要保证:价格低廉,并在出发前2天确定目的地。此优惠允许我们实施这样一种商业模式,即首先考虑航班和住宿的价格,而不是特定的目的地。通过这种方式,我们根据空座位和不同可能目的地中存在的空房间选择最终目的地(最初始为6个目的地),从而在不同选项中选择与客户先前支付的价格一致的最佳报价,以及能够保证运营的利润率。为了评估项目的可行性,我们对市场、行业和不同的金融服务场景等多方面进行了深入分析。基于不断增长的市场、旅游业的新增长趋势,以及过去几年行业缺乏创新等特点,我们进行了不同场景下的盈利性财务预测,该分析得到了积极的结果。此外,这项研究也表明客户对我们这类有特色的惊喜旅行产品很感兴趣。因此,该研究表明在哥伦比亚实行惊喜旅行是一个可行的项目,从长远来看可以盈利和可持续发...
【文章页数】：111 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
1.1 Background
1.2 Current Status
1.2.1 International Status
1.2.2 Status in Colombia
1.3 Research Implications
1.3.1 Theoretical implications
1.3.2 Practical implications
1.4 Research Contents and Methods
1.4.1 Research Contents
1.4.2 Research methods
Chapter Two Literature Review
2.1 Main concepts of the industry
2.1.1 Tourism
2.1.2 Tourism industries
2.1.3 Tourist operator
2.1.4 Low-cost airlines
2.1.5 Hotels staes'classification
2.1.6 Travel package
2.2 Models
2.2.1 Five forces of porter
2.2.2 Pestel
2.2.3 Marketing mix
2.2.4 Buiness model CANVAS
2.2.5 Benchmark
2.3 Application of Relevant Models
Chapter Three Business opportunities
3.1 The Project
3.1.1 Advantages of the project
3.1.2 Importance of the project
3.1.3 Objectives of the project
3.2 Market Research
3.2.1 Market GAP analysis
3.3 Industry Analysis
3.4 Innovations brought to the industry by the new venture
3.5 Differentiation and competitive advantage of the business
3.6 Business ethics and sustainability
Chapter Four Organizational Setup of the Company
4.1 Legal structure and ownership
4.2 Organization Chart and Management Team
4.2.1 Expected contributions by each role
4.3 General Manager
4.4 Sales and Marketing Manager
4.5 Operations Manager
4.6 Human Resources
4.7 Accounting
4.8 IT Provider
4.9 Expected salary
Chapter Five Marketing Plan
5.1 Identification of potential customers
5.2 Projection of potential sales revenue
5.3 Requirements of customer by segments
5.4 Appropriate sales and promotion approaches
5.5 Price sensitivity
5.6 Cost of acquiring and retaining customers
5.7 Competitors’expected movements
5.8 Projection to future
Chapter Six Operating and Financial Plans
6.1 Conversion of inputs into outputs that customers value
6.1.1 Supplier relationships
6.1.2 In-house/outsourced operations
6.2 Financial plan
6.2.1 Cost calcuations
6.2.2 Projected break even point
6.2.3 Projected cash flows
6.2.4 Analysls of risk,present value,IRR,etc
6.2.5 Analysls of possible scenarios
6.3 Contingency plans to different scenarios
Chapter Seven Conclusion
7.1 Main research conclusions
7.2 Limitations and future research directions
References
Index of Figures
Index of Tables
Appendixes
本文编号：3896271
【文章页数】：111 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
1.1 Background
1.2 Current Status
1.2.1 International Status
1.2.2 Status in Colombia
1.3 Research Implications
1.3.1 Theoretical implications
1.3.2 Practical implications
1.4 Research Contents and Methods
1.4.1 Research Contents
1.4.2 Research methods
Chapter Two Literature Review
2.1 Main concepts of the industry
2.1.1 Tourism
2.1.2 Tourism industries
2.1.3 Tourist operator
2.1.4 Low-cost airlines
2.1.5 Hotels staes'classification
2.1.6 Travel package
2.2 Models
2.2.1 Five forces of porter
2.2.2 Pestel
2.2.3 Marketing mix
2.2.4 Buiness model CANVAS
2.2.5 Benchmark
2.3 Application of Relevant Models
Chapter Three Business opportunities
3.1 The Project
3.1.1 Advantages of the project
3.1.2 Importance of the project
3.1.3 Objectives of the project
3.2 Market Research
3.2.1 Market GAP analysis
3.3 Industry Analysis
3.4 Innovations brought to the industry by the new venture
3.5 Differentiation and competitive advantage of the business
3.6 Business ethics and sustainability
Chapter Four Organizational Setup of the Company
4.1 Legal structure and ownership
4.2 Organization Chart and Management Team
4.2.1 Expected contributions by each role
4.3 General Manager
4.4 Sales and Marketing Manager
4.5 Operations Manager
4.6 Human Resources
4.7 Accounting
4.8 IT Provider
4.9 Expected salary
Chapter Five Marketing Plan
5.1 Identification of potential customers
5.2 Projection of potential sales revenue
5.3 Requirements of customer by segments
5.4 Appropriate sales and promotion approaches
5.5 Price sensitivity
5.6 Cost of acquiring and retaining customers
5.7 Competitors’expected movements
5.8 Projection to future
Chapter Six Operating and Financial Plans
6.1 Conversion of inputs into outputs that customers value
6.1.1 Supplier relationships
6.1.2 In-house/outsourced operations
6.2 Financial plan
6.2.1 Cost calcuations
6.2.2 Projected break even point
6.2.3 Projected cash flows
6.2.4 Analysls of risk,present value,IRR,etc
6.2.5 Analysls of possible scenarios
6.3 Contingency plans to different scenarios
Chapter Seven Conclusion
7.1 Main research conclusions
7.2 Limitations and future research directions
References
Index of Figures
Index of Tables
Appendixes
本文编号：3896271
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