社交网站用户自我信息表露行为影响因素研究

发布时间：2019-03-27 20:14

【摘要】：社交网站是web2.0时代的产物,用户数激增的同时,社交网站也暴露出一系列用户信息隐私问题,社交网站上用户大量的自我信息表露吸引了全国各地业界人士的关注。自我信息表露带来的隐私问题主要包括三类：社交网站与其他网站之间的信息交易或者自身网站漏洞带来的隐私泄露；第三方应用软件带来的隐私泄露；各类攻击技术和数据挖掘工具被应用于社交网站。尽管存在大量的隐私问题,很少有学者研究驱动用户自我表露信息的因素。本研究通过对已有社交网站用户自我表露的相关文献梳理总结,结合感知价值和隐私计算理论,建立了整合模型来解释社交网站中的用户信息表露行为,模型以感知利得和感知利失为自变量,以感知收益和感知风险为中介变量,以用户自我信息表露行为为因变量,考察了影响用户信息表露行为的主要因素。通过采用实证研究方法,对200名社交网站用户问卷调研,运用SPSS统计分析软件对149份有效样本进行了分析,研究结果验证了假设模型的合理性,得出以下主要结论：用户感知信息控制显著负向影响用户感知风险,用户信任度显著负向影响用户感知风险,用户感知社交网站信息与工具性显著正向影响用户感知收益,用户感知社交网站社交便利性显著正向影响用户感知收益,用户感知社交网站娱乐性显著正向影响用户感知收益,用户的感知收益显著正向影响用户自我信息表露行为,用户的感知风险显著负向影响用户自我表露行为。其中,信息与工具性因素对用户的感知收益影响最大。尽管感知风险严重阻碍了用户的信息表露,但是用户感知收益对自我表露行为的影响高于用户感知风险的影响,并且感知信息控制和信任度可以显著降低用户的感知风险。基于上述实证研究,本研究对社交网站服务提供商提出了几点发展建议,并给出了本文在研究过程中的局限和未来学术研究的方向。
[Abstract]:Social networking site is the product of the web2.0 era, the number of users is increasing, at the same time, the social networking site also exposed a series of users' information privacy problems, and a large number of users' self-information disclosure on the social networking site attracted the attention of people in the industry all over the country. The privacy problems caused by self-information disclosure mainly include three types: information transactions between social networking sites and other websites or privacy disclosure caused by vulnerabilities in their own websites, privacy disclosure caused by third-party applications, privacy disclosure caused by third-party applications, and privacy disclosure caused by social networking sites and other websites. Various attack techniques and data mining tools are used on social networking sites. Despite a large number of privacy problems, few scholars have studied the factors driving users' self-disclosure. By combing and summarizing the literature about self-disclosure of social networking site users, and combining the theory of perceived value and privacy computing, this research establishes an integrated model to explain the behavior of users' information disclosure in social networking sites. The model takes perceived gain and perceived loss as independent variables, perceived income and perceived risk as intermediary variables, and user self-information disclosure behavior as dependent variables, and investigates the main factors influencing user information disclosure behavior. Through the empirical research method, 200 social networking site users questionnaire survey, using SPSS statistical analysis software to analyze 149 valid samples, the research results verify the rationality of the hypothetical model. The main conclusions are as follows: user perceived information control significantly negatively affects user perceived risk, user trust significantly negatively affects user perceived risk, and user perception of social networking site information and instrumentality significantly positively affects user perceived income. The user's perceived social convenience has a significant positive impact on the user's perceived income, the user's perceived entertainment on the social networking site has a significant positive impact on the user's perceived income, and the user's perceived benefit has a significant positive impact on the user's self-information disclosure behavior. The perceived risk of users significantly negatively affects the self-disclosure behavior of users. Among them, information and instrumental factors have the greatest impact on users' perceived income. Although perceived risk seriously hinders the disclosure of users' information, the effect of perceived income on self-disclosure behavior is higher than that of perceived risk, and the perceived information control and trust can significantly reduce the perceived risk of users. Based on the above empirical research, this study puts forward some suggestions for the development of social networking service providers, and gives the limitations of this paper in the research process and the direction of future academic research.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F49

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