价值生态系统:云经济时代的价值创造机制

发布时间：2018-01-10 12:12

本文关键词：价值生态系统:云经济时代的价值创造机制　出处：《中国工业经济》2014年04期 　论文类型：期刊论文

【摘要】：21世纪以来社会发展进入云经济时代,经济环境出现的新特点促使产业组织不断变革,价值创造活动的核心环节正在由制造过程向顾客的使用过程转变。传统产业组织正在被中枢企业构建的价值生态系统所取代,价值生态系统是云经济环境下形成的具有生态系统特征的新型产业组织,没有明确的产业边界和企业边界,进驻并栖息于价值生态系统的顾客,可以直接参与或主导价值创造流程。为了对云经济时代的价值创造机制进行理论解释,本文构建了一个由交易、流程、服务三个维度构成的价值空间模型,任何一个维度的创新都可以有效拓展价值空间。价值生态系统通过数据挖掘和资源整合实现交易创新,通过聚集顾客资源并创造顾客嵌入价值创造流程的条件实现流程创新和服务创新。进入云经济时代,传统竞争战略逐渐失去应用基础,从三个维度进行创新是企业拓展价值空间的新战略选择。价值生态系统的中枢企业与顾客之间是共生关系,各参与方在合作博弈下共同分享价值空间,分享的比例取决于各参与方合作博弈的结果。
[Abstract]:Since 21th century, social development has entered the era of cloud economy, and the new characteristics of economic environment have prompted the continuous transformation of industrial organization. The core link of value creation is changing from manufacturing process to customer using process. Traditional industrial organizations are being replaced by value ecosystem constructed by central enterprises. Value ecosystem is a new type of industrial organization with the characteristics of ecosystem formed under the cloud economy environment. There is no clear industrial boundary and enterprise boundary, and it is stationed and perched in the customers of value ecosystem. In order to explain the value creation mechanism in the cloud economy era, this paper constructs a value space model which consists of three dimensions: transaction, process and service. Any dimension of innovation can effectively expand the value space. Value ecosystem through data mining and resource integration to achieve transaction innovation. Through aggregating customer resources and creating the conditions of customer embedded value creation process, process innovation and service innovation are realized. In the era of cloud economy, the traditional competitive strategy gradually loses its application foundation. Innovation from the three dimensions is a new strategic choice for enterprises to expand the value space. The value ecosystem between the central enterprises and customers is a symbiotic relationship, all participants in the cooperative game to share the value space. The proportion of share depends on the result of the cooperative game.
【作者单位】：西北工业大学管理学院;
【基金】：教育部人文社会科学基金项目“价值链财务治理研究”(批准号12YJA630047)
【分类号】：F270
【正文快照】： 一、问题提出理论界对产业组织价值创造机制的研究是沿着“价值链”、“价值星系”、“价值网”的脉络层次推进的。波特教授提出的“价值链分析"开启了研究价值创造机制的新思维模式,循着价值链分析的思路,Nonnann and Ramirez(1993)发现随着价值创造流程的复杂化,价值链演化

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