企业公关声明中模糊限制词形式与语用功能研究
发布时间：2023-01-09 14:48
企业公关声明在商务语域中占有极其重要的地位。在一事件背景相同的情况下,企业公关声明撰写人对企业公关声明语言的选择与公关成败与否息息相关。模糊限制语作为一种特殊的语言现象便是企业公关声明撰写人经常选择的语言策略之一。本文以20多家国际知名企业发表公布的共计161篇公关声明作为语料,基于Hyland所研究的模糊限制语的种类,用AntConc统计这些模糊限制语在语料中的出现频率,并对比Hyland的研究找出企业公关声明中较为常用的词汇层面上模糊限制语的种类。之后分别运用Grice的合作原则和Verschueren的语言顺应论对模糊限制语作为语用策略在企业公关声明中的使用进行语用功能上的研究,研究模糊限制语是如何在合作原则下实现合作的语用功能,并用顺应论对模糊限制语的使用进行动态研究,指出模糊限制语是顺应声明受众群的社交心理、客观事实以及撰写人基于身份所产生的心理动机产生的,实现对公关语境的顺应是模糊限制语使用的内在动因。最后得出基于合作原则和顺应论研究下的模糊限制语在企业公关声明中的语用功能。 本文对企业公关声明中模糊限制语的研究旨在对以后商务领域中企业公关声明的撰写中能够更加熟练...
【文章页数】：85 页
【学位级别】：硕士
【文章目录】：
摘要
ABSTRACT
Chapter 1 Introduction
1.1 Objective of the Study
1.2 Research Questions
1.3 Significance of the Study
1.4 Structure of the Thesis
Chapter 2 Literature Review
2.1 Previous studies on Hedges
2.1.1 Definitions of Hedges
2.1.2 Definitions of Hedges Related to Interpersonal Meaning
2.1.3 Classifications of Hedges
2.2 Grice's Cooperative Principle and Verschueren's Theory of Linguistic Adaptation
2.2.1 Grice's Cooperative Principle
2.2.2 Theory of Adaptation
2.3 Previous Studies on Corporate Public Relations Statements
2.3.1 Corporate Public Relation Statements
2.3.2 Features of Corporate PR Statement Language
Chapter 3 Methodology
3.1 Data Collection
3.2 Instrument and Calculation Method
3.3 Method of Data Analysis
Chapter 4 Results and Discussions
4.1 Linguistic Realization Forms of Hedges in CPRSs
4.1.1 Modal auxiliary verbs
4.1.2 Lexical verbs
4.1.3 Adjectives, Adverbs and Nouns
4.2 Study on Hedges in CPRSs Based on CP and Theory of Adaptation
4.2.1 Study on Hedges in CPRSs based on CP
4.2.2 Study on Hedges in CPRSs Based on the Theory of Adaptation
4.2.3 Practical Functions of Hedges in CPRSs
Chapter 5 Conclusion
5.1 Major Findings
5.2 Implications
5.3 Limitations and Suggestions for Further Study
References
Appendices
Acknowledgements
Resume
【参考文献】：
期刊论文
[1]学术话语中模糊限制语的人际意义[J]. 张延君. 文史哲. 2005(06)
[2]语篇连贯的元语用探析[J]. 魏在江. 外语教学. 2005(06)
[3]关于限制语精确话语信息的可能性研究[J]. 蔡龙权,戴炜栋. 外语与外语教学. 2002(08)
本文编号：3729373
【文章页数】：85 页
【学位级别】：硕士
【文章目录】：
摘要
ABSTRACT
Chapter 1 Introduction
1.1 Objective of the Study
1.2 Research Questions
1.3 Significance of the Study
1.4 Structure of the Thesis
Chapter 2 Literature Review
2.1 Previous studies on Hedges
2.1.1 Definitions of Hedges
2.1.2 Definitions of Hedges Related to Interpersonal Meaning
2.1.3 Classifications of Hedges
2.2 Grice's Cooperative Principle and Verschueren's Theory of Linguistic Adaptation
2.2.1 Grice's Cooperative Principle
2.2.2 Theory of Adaptation
2.3 Previous Studies on Corporate Public Relations Statements
2.3.1 Corporate Public Relation Statements
2.3.2 Features of Corporate PR Statement Language
Chapter 3 Methodology
3.1 Data Collection
3.2 Instrument and Calculation Method
3.3 Method of Data Analysis
Chapter 4 Results and Discussions
4.1 Linguistic Realization Forms of Hedges in CPRSs
4.1.1 Modal auxiliary verbs
4.1.2 Lexical verbs
4.1.3 Adjectives, Adverbs and Nouns
4.2 Study on Hedges in CPRSs Based on CP and Theory of Adaptation
4.2.1 Study on Hedges in CPRSs based on CP
4.2.2 Study on Hedges in CPRSs Based on the Theory of Adaptation
4.2.3 Practical Functions of Hedges in CPRSs
Chapter 5 Conclusion
5.1 Major Findings
5.2 Implications
5.3 Limitations and Suggestions for Further Study
References
Appendices
Acknowledgements
Resume
【参考文献】：
期刊论文
[1]学术话语中模糊限制语的人际意义[J]. 张延君. 文史哲. 2005(06)
[2]语篇连贯的元语用探析[J]. 魏在江. 外语教学. 2005(06)
[3]关于限制语精确话语信息的可能性研究[J]. 蔡龙权,戴炜栋. 外语与外语教学. 2002(08)
本文编号：3729373
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