直辖市楼盘名的顺应研究

发布时间：2023-08-18 18:01

　　随着商品经济的发展,楼盘开发层出不穷,楼盘名称也日益成为广大学者关注的新对象。楼盘名不仅是一种社会文化现象,同时也是一种语言现象。前人对楼盘的研究多为描述性的,虽然揭示了其主要表现形式,却忽视了其内在触发机制。楼盘名称虽然在个体上表现为千差万别,但是背后却隐藏了许多共同的规律。因此,本文以北京、天津、上海、重庆四个具有代表性城市的楼盘名为研究对象,对比研究其命名,并试图找出这些城市的命名规律。同时,以维尔索伦的顺应理论为框架,其目的在于解释这种命名规律的原因,揭示楼盘名的生成过程。 全文共六章,第一章是本研究的总体介绍,包括研究对象、研究意义、研究目标、采用的分析方法和论文的整体布局。第二章“文献综述”。回顾前人研究,并指出其不足。第三章为理论框架,主要介绍维尔索伦的顺应理论的基本内容及重要概念,构建基于现有语料的理论框架。第四章,从语言的三个层面对语料进行对比分析,得出命名相似之处,并通过语言选择与策略选择的关系来探讨楼盘名的功能。第五章,结合理论分析影响命名的因素,解释楼盘名的生成机制。第六章为结论以兜揽全文。 本文对楼盘名进行了相对深刻的语用研究,从理论上讲本研究试图建立一个基于...

【文章页数】：78 页

【学位级别】：硕士

【文章目录】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
    1.1 The Object of the Present Study
    1.2 The Rationale of the Present Study
    1.3 The Objective of the Present Study
    1.4 Methodology and Data Collection
    1.5 Layout of the Thesis
Chapter Two Literature Review
    2.1 Introduction
    2.2 Definitions of Real Estates
    2.3 Background of Real Estates
    2.4 Previous Studies of Real Estates Names
        2.4.1 Studies from Social, Cultural, Psychological Perspectives
        2.4.2 Studies from Linguistic Perspectives
    2.5 Summary: Problems of Previous Studies
Chapter Three Theoretical Framework
    3.1 Introduction
    3.2 Verschueren’s Linguistic Adaptation Theory
        3.2.1 Linguistic Choice
        3.2.2 Variability, Negotiability and Adaptability
        3.2.3 Four Angles of Adaptability
    3.3 The Theoretical Framework for Real Estates Names
        3.3.1 Real Estates Names as a Result of Choice Making
        3.3.2 Real Estates Names as an Adaptation to Contextual Correlates
        3.3.3 Adaptive Targets in the Choice of Real Estates Names
    3.4 Summary
Chapter Four General Description of Real Estates Names
    4.1 Introduction
    4.2 Data Description
    4.3 Linguistic Features of Real Estate Names
        4.3.1 Phonetic Features
        4.3.2 Semantic Features
        4.3.3 Syntactic Features
    4.4 Functions of Real Estates Names
        4.4.1 Reference
        4.4.2 Persuading
    4.5 Summary
Chapter Five Adaptability of Real Estates Names
    5.1 Introduction
    5.2 Adaptation to Social Culture
        5.2.1 Adaptation to Chinese Aesthetic Tastes
        5.2.2 Adaptation to Political Culture
    5.3 Adaptation to Psychological Preference
        5.3.1 Seller-oriented Adaptation
        5.3.2 Customer-oriented Adaptation
    5.4 Adaptation to Geographical Environment
        5.4.1 Adaptation to the Natural Environment Around
        5.4.2 Adaptation to the Local Color
    5.5 Summary
Chapter Six Conclusion
    6.1 Introduction
    6.2 Major Findings
        6.2.1 Commonness of the Real Estate Denomination in Four Municipalities
        6.2.2 The Relationship Between Linguistic Choices and Strategic Choices
        6.2.3 The Generative Process of Real Estates Names
    6.3 Implications
    6.4 Limitations of the Study
    6.5 Suggestions of Further Studies
References



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