批评语篇分析视角下骆驼烟草广告的及物性分析
发布时间：2021-09-05 19:11
本文系统分析了骆驼烟草广告的及物性特点。结合批评话语分析中不可缺少的语境与三维分析框架,论文力图阐释烟草广告宣传语中蕴含的丰富的功能意义,如何运用语言手段对烟草广告受众进行劝说或支配,影响消费者心理。本文旨在探询以下问题的答案: 1)通过及物性分析,骆驼广告的语言与社会生活有怎样的紧密联系,如何传递其意识形态并影响受众的消费行为;2)随着社会的发展,不同的时代背景下,广告的及物性系统特征是否有所变化,分别体现在哪些方面。本文选取120篇骆驼广告作为研究语料,对其进行描述性统计分析。按照骆驼烟草广告的历史发展阶段及背景,统计分析过程,参与者与环境因素的分布数量及频率,得出骆驼广告的及物性特点并结合时代背景对其进行批评性语篇分析,通过分析得出以下结论:骆驼广告的及物性分析充分证明了及物性系统语言的运用与社会环境及意识形态之间的紧密联系。三大因素:过程、参与者和环境成分的选择受到并体现社会环境的影响。其中,过程的原则与社会文化等外部环境有很大关系。参与者的选择更为针对于广告的目标对象的选择。而环境成分则更加灵活,既受到社会环境的影响,又与过程的原则有很紧密的联系,它起到支撑并完善过程的角色。...
【文章来源】：吉林大学吉林省 211工程院校 985工程院校 教育部直属院校
【文章页数】：95 页
【学位级别】：硕士
【文章目录】：
内容提要
Synopsis
摘要
Abstract
Chapter One Introduction
1.1 Research Background
1.2 Purpose of the Study
1.3 Organization of the Thesis
Chapter Two Literature Review
2.1 Theoretical Framework
2.1.1 Brief Introduction of CDA
2.1.2 Transitivity in Systemic Functional Grammar
2.1.3 Fairclough’s Three-Dimension Framework
2.2 Studies of Advertisements
2.2.1 General Introduction of Advertisements
2.2.2 Uniqueness of Camel Tobacco Advertisements
2.3 Previous Applications of Transitivity to Advertisements
Chapter Three Methodology
3.1 Research Questions
3.2 Data Collection
3.3 Data Analysis
Chapter Four Transitivity Analysis of Camel Advertisement
4.1 Structure Distribution of Camel Advertisements
4.2 The Transitivity Analysis of Camel Advertisements in Each Developing Period
4.2.1 Transitivity Analysis of Camel Advertisements in Establishing Time
4.2.2 Transitivity Analysis of Camel Advertisements in Golden Time
4.2.3 Transitivity Analysis of Camel Advertisements in Anti-smoking Time
4.2.4 Transitivity Analysis of Camel Advertisements in Ban’s Time
4.3 The Trend Variation in Transitivity System of Camel Advertisements
4.3.1 Process Trend Analysis
4.3.2 Participant Trend Analysis
4.3.3 Circumstance Trend Analysis
Chapter Five Conclusion
5.1 Main Findings
5.2 Implications
5.3 Limitations
References
Acknowledgements
本文编号：3385921
【文章来源】：吉林大学吉林省 211工程院校 985工程院校 教育部直属院校
【文章页数】：95 页
【学位级别】：硕士
【文章目录】：
内容提要
Synopsis
摘要
Abstract
Chapter One Introduction
1.1 Research Background
1.2 Purpose of the Study
1.3 Organization of the Thesis
Chapter Two Literature Review
2.1 Theoretical Framework
2.1.1 Brief Introduction of CDA
2.1.2 Transitivity in Systemic Functional Grammar
2.1.3 Fairclough’s Three-Dimension Framework
2.2 Studies of Advertisements
2.2.1 General Introduction of Advertisements
2.2.2 Uniqueness of Camel Tobacco Advertisements
2.3 Previous Applications of Transitivity to Advertisements
Chapter Three Methodology
3.1 Research Questions
3.2 Data Collection
3.3 Data Analysis
Chapter Four Transitivity Analysis of Camel Advertisement
4.1 Structure Distribution of Camel Advertisements
4.2 The Transitivity Analysis of Camel Advertisements in Each Developing Period
4.2.1 Transitivity Analysis of Camel Advertisements in Establishing Time
4.2.2 Transitivity Analysis of Camel Advertisements in Golden Time
4.2.3 Transitivity Analysis of Camel Advertisements in Anti-smoking Time
4.2.4 Transitivity Analysis of Camel Advertisements in Ban’s Time
4.3 The Trend Variation in Transitivity System of Camel Advertisements
4.3.1 Process Trend Analysis
4.3.2 Participant Trend Analysis
4.3.3 Circumstance Trend Analysis
Chapter Five Conclusion
5.1 Main Findings
5.2 Implications
5.3 Limitations
References
Acknowledgements
本文编号：3385921
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