广告语言的性别差异研究
发布时间：2022-08-12 22:01
To analyze the discourse with transitivity system starts in the 1970s. Since then, this method has been widely used to analyze various kinds of spoken and written discourses.The modern society is an information society. As a type of business information, advertisements are carrying more and more weight. The discourses of advertisements are being paid more and more attention recently. This thesis attempts to examine the advertisement discourses of electronic products targeting at male and female ...
【文章页数】：47 页
【学位级别】：硕士
【文章目录】：
Abstract
Chapter 1 Introduction
1.1 Background and Significance of Study
1.2 Methodology
1.3 Layout of the Thesis
Chapter 2 Literature Review
2.1 Previous Studies of Gender Language
2.1.1 Previous Studies of Gender Language Abroad
2.1.2 Previous Studies of Gender Language in China
2.2 Previous Studies of Advertising Language
2.2.1 Definition of the Advertisement
2.2.2 Previous Studies of Advertising Language Abroad
2.2.3 Previous studies of advertising language in China
Chapter 3 Theoretical Foundation
3.1 Transitivity analysis
3.1.1 Material process
3.1.2 Mental process
3.1.3 Relational process
3.1.4 Verbal process
3.1.5 Existential process
3.1.6 Behavioral process
3.2 The Six Processes
Chapter 4 Data Analysis and Result
4.1 Transitivity Analysis of Advertisements
4.1.1 Text 1
4.1.2 Text 2
4.1.3 Text 3
4.1.4 Text 4
4.1.5 Text 5
4.1.6 Text 6
4.2 Analysis of the processes in use
4.2.1 Analysis of Material Processes
4.2.2 Analysis of Relational Processes
4.2.3 Analysis of Mental Processes
4.2.4 Analysis of Participants in Advertisement Text
4.3 Additional Data Analysis
4.3.1 Lexicon
4.3.2 Rhetoric
4.3.3 Colour
4.4 The cause of the differences
4.4.1 Gender and Psychographics
4.4.2 The physical and psychological differences between males and females
Chapter 5 Conclusion
5.1 Findings of the research
5.2 Implications of the findings
5.3 Limitations of the research and suggestions for further studies
Bibliography
Publications during the Postgraduate Program
Acknowledgements
本文编号：3676668
【文章页数】：47 页
【学位级别】：硕士
【文章目录】：
Abstract
Chapter 1 Introduction
1.1 Background and Significance of Study
1.2 Methodology
1.3 Layout of the Thesis
Chapter 2 Literature Review
2.1 Previous Studies of Gender Language
2.1.1 Previous Studies of Gender Language Abroad
2.1.2 Previous Studies of Gender Language in China
2.2 Previous Studies of Advertising Language
2.2.1 Definition of the Advertisement
2.2.2 Previous Studies of Advertising Language Abroad
2.2.3 Previous studies of advertising language in China
Chapter 3 Theoretical Foundation
3.1 Transitivity analysis
3.1.1 Material process
3.1.2 Mental process
3.1.3 Relational process
3.1.4 Verbal process
3.1.5 Existential process
3.1.6 Behavioral process
3.2 The Six Processes
Chapter 4 Data Analysis and Result
4.1 Transitivity Analysis of Advertisements
4.1.1 Text 1
4.1.2 Text 2
4.1.3 Text 3
4.1.4 Text 4
4.1.5 Text 5
4.1.6 Text 6
4.2 Analysis of the processes in use
4.2.1 Analysis of Material Processes
4.2.2 Analysis of Relational Processes
4.2.3 Analysis of Mental Processes
4.2.4 Analysis of Participants in Advertisement Text
4.3 Additional Data Analysis
4.3.1 Lexicon
4.3.2 Rhetoric
4.3.3 Colour
4.4 The cause of the differences
4.4.1 Gender and Psychographics
4.4.2 The physical and psychological differences between males and females
Chapter 5 Conclusion
5.1 Findings of the research
5.2 Implications of the findings
5.3 Limitations of the research and suggestions for further studies
Bibliography
Publications during the Postgraduate Program
Acknowledgements
本文编号：3676668
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