基于研发和市场的中药现代化战略研究

  本文关键词：基于研发和市场的中药现代化战略研究，，由笔耕文化传播整理发布。

        中药作为中华民族的瑰宝,正日益得到世界的关注。中药领域作为我国少数具有国际优势的领域之一,已成为制药行业共同瞩目的问题。我国在30年前就提出中药现代化,到20世纪90年代中后期,形成真正意义上的“中药现代化”的概念和规范。中药现代化是指将传统中药的优势特色与现代化科学技术相结合,指导中药的研究、开发、生产、管理和应用,以适应社会发展需求的过程。中药现代化是中医药现代化的重要组成部分,也是中医药事业发展的重点领域之一。在推行中药现代化战略发展的30年期间,我国中药产业取得了显著的成就,但是随着健康观念、医学模式的转变和科学技术的进步,中药发展环境发生了深刻变化,如今正面临着新的发展机遇和来自全球化竞争的严峻挑战。如何抓住机遇、应对挑战、制定对策,推动我国中药领域健康、与时俱进的发展,提高中药领域研发的整体水平和国际化竞争力,将成为我国“十二五”规划中有关中药产业发展亟待解决的问题。本文在对国内外有关中药现代化的研究成果进行整理分析的基础上,提出了对中药和中药现代化概念的新看法,并结合中药现代化面临的国内外环境,如疾病谱和医学模式的变化、全球化竞争日益激烈、天然药物市场的扩张以及国内新医改给医药企业带来的影响等,对中药现代化战略进行了细致分析,从一个新视角来重新审视中药现代化发展战略。在基于系统理论的基础上运用动态比较优势得出中药研发和市场开拓是两个关键战略问题,继而分别采用产业战略管理分析方法——SWOT分析法进行了战略分析,并做出战略选择。1.中药现代化是充分发挥科技的作用,继承和创新并重,将传统中医药的优势、特色与现代科学技术相结合,提升企业的研发能力与核心竞争力。然而,实现以上战略目标的核心任务就是研制、开发出一批服用方便、药效明确、质量可靠的现代中药投放市场。我国在中药研发中具有得天独厚的药材、人才与科研资源优势；深厚的中医药文化积淀、理论内容与实践积累是我国发展中医药不可复制的竞争力。但是目前制约中药研发进展的因素也不容忽视,例如,资源的整合不够完善,科研院所、高校资源与企业联系不紧密；中医药的研究平台尚不完善,汇集多学科人才,多学科碰撞、交融的创新平台尚未建立；很多企业对于中药研发仍重视不够,无论是政府支持还是企业自主研发的资金投入都还很不足；中医药基础研究不足成为中药研发的瓶颈等。除了内部的优势与劣势问题,还应关注中药研发的外部环境。规避中药资源的日益减少,知识产权流失等威胁的同时,抓住外部机会,借鉴国际研发新技术促进我国中药研发；以与化学药的相对优势来发展中药市场,研发国际热衷消费的中药养生、保健、化妆品等。2.市场是企业实现其价值的场所,企业服务于市场,它的存在就是为了满足市场的需求,失去了市场,企业也就不会存在。中药市场面临诸多发展空间,随着人类社会的发展以及生活水平逐渐提高,人们对健康的关注程度日益加大,现代医学也更加注重对人体的整体调节作用,保持机体的阴阳平衡。同时,中药产品具有诸多方面化学药无法比拟的优势,如丰富而又古老的中医药治疗理论、中药产品安全低毒有效的特性以及中药产品在恶性肿瘤、心脑血管病、老年性疾病和病毒性疾病等疑难杂症方面所具有的独特疗效。中药的这些特点,无疑更加符合现代人日常保健的需求,天然药物产品在西方国家越来越受欢迎便是一个充分的证明；我国新医改将中药产品纳入基本药物目录以及全球人口老龄化的不断加剧,也无疑为中药产品提供了一片广阔的市场。然而,我国中药产业同时也面临不利的一面,国内制药产业的产品质量问题一直是企业难以跨越的一道鸿沟；此外,不少知名跨国制药企业已经开始瓜分这一蛋糕,欧美国家为遏制他国的中药产业的发展也制定了各种严格的贸易壁垒和技术壁垒,严重阻碍了国内中药企业市场地拓展。中药现代化发展必须在充分利用机会和优势,规避风险和劣势的前提下进行战略选择。然而,战略还需要政府和企业政策措施的保障才能得以有效实施和贯彻,中药产业现代化战略实施的重要保障措施包括：加强中药基础研究,加强中药知识产权保护,加强人才培养和教育,培育国内传统中药产业市场,加强国际传统医药的开发利用,选择中药企业集团培育中药跨国公司,发挥政府在应对国际贸易壁垒中的作用。

    As a treasure of Chinese, Traditional Chinese Medicine (TCM) is getting the world’s attention increasingly. As one of China’s few areas with the international strength, Chinese medicine field has become a common attention in the pharmaceutical industry.30 years ago, China proposed the development of the modernization of TCM, but until the mid to late 90s of the 20th century, the concept and specifications of " modernization of TCM " had been formed at a real sense. Modernization of TCM refers to using modern science and technology, combined with the advanced characteristics of TCM, to guide the research, development, production, management and applications of the Chinese medicine, to meet the demand of social development. Modernization of TCM is an important part of Modernization of Chinese medicine, but also is a focus area of the pharmaceutical industry development. In the 30-year period of implementation of TCM Modernization strategic, Chinese medicine industry has made significant achievements. But as the concept of health and medical model is changing and the science and technology is processing, the development environment of TCM has being undergone profound changes, and now is facing lots of new opportunities and challenges from global competition. How to seize opportunities, meet challenges and develop strategies to promote the healthy development of Chinese medicine field, and how to improve the overall level of R & D and international competitiveness of Chinese medicine field, will become the problems to be solved of the China’s "Twelfth Five-Year Plan" of Chinese medicine industry development.In this paper, based on the analysis of research results of the modernization of TCM at home and abroad, some new ideas about concepts of the modernization of TCM and Chinese medicine have been put forward. Then combining with internal and external environment of the modernization of TCM is facing, such as changes in disease spectrum and the medical model, increasingly fierce global competition, the expansion of natural medicine market and the impact of domestic new health care reform on pharmaceutical enterprises, the strategy of modernization TCM has been analyzed at great length, and from a new perspective the development strategy of modernization of TCM also has been re-examined. Based on the system theory, two key strategic issues which are TCM’s R & D and market development has been derived by using the theory of dynamic comparative advantage. And then strategic analysis and strategic choice has been made by the industry strategic management approach-SWOT analysis.Modernization of Chinese medicine is to give full play of science and technology. pay equal attention. to both inheritance and innovation, unite the advantages and features of TCM together with modern science and technology, enhance corporate R & D capability and core competitiveness. However, in order to achieve the core strategic goals, companies should research and develop a number of modern medicine and then put on the market, they are easy taken, with clear efficacy and reliable quality, in China,R & D in Chinese medicine has exceptional advantage in medicinal materials,talents and research resources; what’s more,profound cultural heritage,theory and practice accumulation of Chinese medicine is our country’s core competitiveness which cannot be copied. But now the factors restricting the progress of Chinese medicine research and development cannot be ignored, for example, the integration of resources is not perfect, research institutes, university resources do not contact enough closely with companies; the innovative platform of Chinese medicine of bringing together multidisciplinary professionals, multidisciplinary impact and blend has not been established; many companies do not place enough emphasis for Chinese medicine research and development, whether the government support or company’s independent R&D funding are both inadequate; and lacking of basic research is now a bottlenecks in Chinese medicine research and development.In addition to internal strengths and weaknesses, we should focus on the external environment of Chinese medicine R & D. one side, Circumvent the threats’of TCM resources dwindling and the loss of intellectual property rights, the other side, seize external opportunities, borrow ideas from international new technologies for TCM research and development; take the comparative advantages of chemical drugs to develop the market of Chinese medicine, research and develop products which international like to consume for nourishing of life, health care and cosmetic.Market is the most important thing for all companies, and the companies achieve its value in the market. All companies depend on the market. Without of the market, all companies would not exist. Therefore, to seize the opportunity form the market, it is of great importance for Chinese companies to analyze the TCM market before they make their market strategy. With the development of society and the increasing of the people’s quality of life, our human has pay more and more attention on our healthy, and modern medical also has pay more attention on the overall regulation of the human body to maintain the body’s yin and yang balance. Compared with the chemical drug, the TCM has many aspects of advantage, such as the ancient and useful TCM theory, high safety and low toxicity, and it unique effect in cancer, cardiovascular, cerebrovascular disease, senile diseases, viral diseases and other incurable diseases. It is no doubt that these features of TCM are in accordance with our daily life. What’s more, the Chinese new medical reform has channel the TCM into the basic drug list, and the Growing aging population also has provide a vast market to the TCM company. However, our drug industry still face some challenge. First, the quality of some TCM is not stable. Second, many well-known multinational pharmaceutical companies have begun to research the botanicals. In addition, the Europe and the United States have developed a variety of stringent trade barriers and technical barriers to restrict Chinese drug industry.However the effective implementation of the strategy also requires government’s and corporation’s policies and measures. Based on the SWOT analysis of the modernization of Chinese medicine industry in China, some feasible specific strategies have been put forward, such as strengthening the basic research of Chinese medicine, strengthening the intellectual property protection of traditional Chinese medicine, strengthening the personnel training and education, fostering domestic markets of TCM industry, strengthening the international development and utilization of traditional medicine, choosing some enterprise groups to cultivate Chinese medicine multinational companies, and dealing with international trade barriers effectively by the government.

基于研发和市场的中药现代化战略研究

摘要10-12Abstract12-15第1章 绪论16-35    1.1 研究背景16-26    1.2 我国中药现代化研究现状26-30    1.3 研究目的及意义30-31    1.4 研究内容31-32    1.5 研究思路32-33    1.6 研究方法33-35第2章 基础概念与理论基础35-48    2.1 中药现代化相关概念35-40    2.2 相关理论40-48第3章 基于研发和市场的中药现代化战略问题的提出48-54    3.1 中药现代化战略提出的必要性48-50    3.2 中药现代化系统50-51    3.3 中药现代化优势难以发挥的关键障碍51-54第4章 基于研发的中药现代化战略54-68    4.1 中药研发概述54-57    4.2 中药研发环境的SWOT分析57-64    4.3 基于研发的中药现代化SWOT战略匹配与选择64-68第5章 基于市场拓展的中药现代化战略68-97    5.1 国外中药产品市场概况68-75    5.2 中药产品市场拓展的SWOT分析75-93    5.3 基于市场的中药现代化战略匹配与选择93-97第6章 对建立中药现代化战略实施保障措施的建议97-108    6.1 重视中药基础研究97-99    6.2 重视对中药知识产权的保护99-100    6.3 加强中药人才培养和教育100-102    6.4 中药重点产品的市场培育102-104    6.5 选择中药龙头企业培育中药跨国公司104-105    6.6 发挥政府在应对国际贸易壁垒中的作用105-108第7章 结论108-110参考文献110-117致谢117-118个人简历118-151

  本文关键词：基于研发和市场的中药现代化战略研究，由笔耕文化传播整理发布。