会展旅游考试考什么_廊坊会展旅游发展之初探
本文关键词：廊坊会展旅游发展之初探，，由笔耕文化传播整理发布。
廊坊会展旅游发展之初探
廊坊会展旅游发展之初探
会展旅游作为一种新的产业形式,具有“城市面包”、“皇冠上的宝石”、“无烟工业”等美誉和经济带动作用强、辐射范围广等特点,受到越来越多国家和地区的重视。会展旅游对于一个城市树立国内、国际形象,对于当地的经济发展都有着重要的作用。对于中国来说,会展是个较新的概念,会展旅游的发展历史也十分短暂。然而,从世界上第一个样品展览会—1890年德国莱比锡样品展览会开始,会展业已经走过了一百多年的历史。随着我国国门的开放,国际、国内会展活动接待量逐年增加,会展旅游逐渐成为国内各省市的新宠。目前,中国的会展旅游业发展势头迅猛,已成为经济发展中的一个令人关注的亮点和一种极有发展空间的产业。国务院2001年第9号文件《关于进一步加快旅游业发展的通知》提出要积极探索休闲旅游、会展旅游等新型旅游形式。纵观全国近况,在政府、学术界、业界三方的共同推动下,越来越多的城市已经看到了会展旅游的潜在优势:组团规模大、客人档次高、逗留时间长、消费能力强、利润丰厚。因此,会展旅游业正逐步受到各界的重视。河北省廊坊市抓住发展机遇,充分发挥自身毗邻京津、交通便捷、成本低廉等优势倾力打造会展旅游名城。虽然起步较晚,但廊坊市坚持全面、协调、可持续发展。既无名山大川,又少名胜古迹,廊坊市树立“大旅游”理念,将会展旅游产业列为该市“十一五”期间重点培育的六大主导产业之一,先后引进了“行业第一会”的钓具展,规模世界第二、亚洲第一的中国国际电梯展,以及中国(北方)旅游交易会、中国国际教育技术装备展览会、中国国际石油管道设备展览会等一批行业顶级会展。“会中有展,展中有会;以旅游促会展,以会展带旅游”的局面,廊坊市会展旅游业形成了“会展、旅游1+1＞2”的效应。但目前廊坊市会展旅游业仍处于初级发展阶段,还存在着许多制约其发展的突出不足。这些不足迫切需要从理论上认识,在实践中加以解决,这也是研究廊坊市会展旅游发展的出发点和落脚点。在对会展旅游理论阐述的基础上,本文对廊坊市会展旅游业发展的历史进行了系统的描述,浅析浅析了廊坊市会展旅游业的发展状况,并探讨了廊坊市发展会展旅游业的发展的九条对策,即建立健全法规与规章;建立市场化运作模式、发挥行业协会作用;加强基础设施建设、完善配套服务设施、提升服务质量;多渠道加强合作、争取会展旅游主体支持;增强现代开发理念、形成会展与旅游的联动;挖掘自身及周边旅游资源、开发多样项化旅游产品;从自身出发,走特色之路;扩大宣传力度;开展营销对策,以期廊坊市会展旅游业持续、健康、快速的发展。
【Abstract】 As a new economic form, Conference and Exhibition Tourism Industry, which has the characteristics of being more comprehensive, more connective to other industries, enjoys high reputation in the world. It is known as "bread of the cities", "diamond on the throne" and "industry without smoke". It has been valued by more and more states and regions. Conference and Exhibition Tourism Industry plays an important role in establishing a city’s domestic and international reputation and promoting the local economy. Chinese Conference and Exhibition Tourism Industry has been considered to be a significant focus in the course of development as well as a potential industry. The city of Langfang makes full use of its resource to grasp the chance to get a great development of this industry. Though with a late start, Langfang insists on the way of comprehensive, harmonious and sustainable development. With less places of interests, Langfang opens its mind on the theme of "Larger Tourism", and sets this industry as one of key industries during the period of "the eleventh five-year". More and more Conference and Exhibition are held in Langfang each year, such as "Fishing Tackle Exhibition", "International Elevator Exhibition", "Tourism Fair", "International Educational Equipment Exhibition", "Oil Pipeline Equipment Exhibition", etc. However, the development of Conference and Exhibition Tourism Industry in Langfang is still staying on its base and having some problems. These issues need detailed study in theory and practical solutions. And it is the reason of doing this research. The paper proposes some detailed strategic measures for the development of the Conference and Exhibition Tourism Industry in Langfang City. The measures provided are Laws Establishment and Regulations Improvement; Market-oriented Operation and Association Operation; Basic Construction Strengthening, Service Facilities Improvement and Service Quality Enhancement; Multi-cooperation and Getting Support form the Majors; New Concept for Development, Forming the Linkage between the Tourism and Exhibition Industry; and Developing Its Own Tourism Resources, Tourism Products and Tourism Market; Developing in Its Own Characteristic Way; Advertisement Expanding; Marketing Strategies.
【关键词】 会展； 旅游； 会展旅游； 廊坊市； 对策；【Key words】 conference and exhibition； tourism； conference and exhibition tourism； Langfang City； strategies；
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本文关键词：廊坊会展旅游发展之初探，由笔耕文化传播整理发布。
本文编号：122825
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