中国对外宣传片人际意义的多模态话语分析

发布时间：2024-02-24 11:21

　　随着多媒体的进步与发展,语言不再是人们传播信息的唯一途径,图片、声音、颜色等模态及多种模态间的互动发挥着越来越重要的作用。宣传片作为典型的动态多模态话语,是对所宣传对象内部有重点、有秩序地进行策划、拍摄、录音、剪辑、配音、配乐、合成输出制作的成片,目的是为了让社会不同层面的人士对宣传的对象产生正面、良好的印象,从而建立好感和信任度。本文选取五部中国的宣传片,包括2008北京奥运会、2010上海世博会、2014中国APEC、“一带一路”和杭州G20峰会,以系统功能语法的人际理论以及视觉语法的互动意义理论为框架,对五部宣传片进行分析。研究表明,在语言系统的表达层面,五部宣传片通过运用不同的语气词和情态词,使用陈述语气和表达概率值的情态动词来表达宣传片制作者的态度和推断,并试图影响观众的态度和行为。在视觉系统的表达层面,宣传片通过对图像的行为、社会距离和态度巧妙的选择和设计,以建立有效的互动意义,与观众进行互动。在语言系统和视觉系统互动的表达层面,二者相辅相成,同时与背景音乐和字幕等其他成分结合,与观众构建更有效的人际意义。此外,五部宣传片在叙述上,通过在人际意义构建、创作手法以及主题选取上...

【文章页数】：82 页

【学位级别】：硕士

【文章目录】：
Acknowledgements
摘要
ABSTRACT
1 Introduction
    1.1 Research background
    1.2 Purpose and significance
    1.3 Organization of the thesis
2 Literature Review
    2.1 Multimodal discourse study
        2.1.1 Multimodality
        2.1.2 Discourse analysis
        2.1.3 Multimodal discourse analysis
    2.2 Previous studies on multimodal discourse analysis
        2.2.1 Previous studies on multimodal discourse analysis abroad
        2.2.2 Previous studies on multimodal discourse analysis in China
    2.3 Previous studies on national image
        2.3.1 Previous studies on national image abroad
        2.3.2 Previous studies on national image at home
    2.4 Previous studies on promotional video
3 Theoretical Framework
    3.1 Systemic functional linguistics
    3.2 Visual grammar
    3.3 The interpersonal function
        3.3.1 Mood System
        3.3.2 Modality System
    3.4 The interactive meaning
        3.4.1 Contact
        3.4.2 Social distance
        3.4.3 Attitude
4 Construction of Interpersonal Meaning
    4.1 Introduction
    4.2 The interpersonal meaning of verbal part
        4.2.1 Mood
        4.2.2 Modality
5 Construction of Interactive Meaning
    5.1 Introduction
    5.2 The interactive meaning of visual part
        5.2.1 Contact
        5.2.2 Social distance
        5.2.3 Attitude
            5.2.3.1 Horizontal angle and involvement
            5.2.3.2 Vertical angle and power relation
6 Interaction of Different Modes
    6.1 The interaction between verbal language and images
    6.2 The interaction of different modes
7 Conclusion and Discussion
Notes
Bibliography
Appendix
作者简历
学位论文数据集



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